No more ‘Minnesota Nice’: New COVID Ad Campaign Aims to Get Your Face – WCCO


MINNEAPOLIS (WCCO) – Minnesota’s major hospitals and healthcare systems announced this week ahead of Thanksgiving with an urgent messaging campaign announcing that “Minnesota is not too late to be nice.” ‘

The campaign was dubbed “Fight Covid MN.” Is called.

The president and CEO of the Minnesota Hospital Association, Dr. “We need to pull this lever, which is a little higher in your face,” said Rahul Korane.

In one of the first two posters, P.P.E. In shows a healthcare worker with the text, “We are not the front line. you are. We are your last chance. ”

Another read, “We’re sure it’s good, but do you really want to die for Grandma’s pumpkin pie?”

“I think it’s time to get very aggressive,” said Dr. Omobosola Akinsete, chair of Infectious Diseases HealthPartners.

(Credit: Fight Covid MN)

Doctors like Quran and Akinset have many facts and numbers for immediate expression, such as the dangerous lack of staff right now.

“Last week, about a thousand hospital healthcare workers were out in a single day,” Quran said. “It limits our ability to care for hospitalized patients, both COVID and COVID.”

But Dr Andrew Olson, director of COVID Hospital of Medicine M Health Views thinks stories are more effective than statistics.

“My dad is totally sick with cancer, and we’re not getting together for Thanksgiving this year, and it’s heartbreaking,” Olson said. “But my father saw the steps and said, ‘You know what? Friends, this year it is not the right choice, ‘gives me great and great hope for the kingdom.’

Other doctors share that spirit with Olson, because he believes in the people here.

“I would strictly not be in any state other than Minnesota,” Olson said.

Corane said Minnesota needed to show their “grip and determination”.

“If more and more people are following the rules, I think more and more people will follow the rules,” Akinsete said.

Olson said as bad as things may look at the moment, this is not a predictable conclusion. He says we all have the power to stop this epidemic.

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