As of today, approximately 90 percent of NIKE-owned stores are open worldwide. Retail traffic continues to improve week after week with higher conversion rates compared to the previous year. **
In Greater China, almost 100 percent of NIKE-owned stores are open.
In North America, EMEA and APLA, approximately 90 percent of physical stores were closed during the fourth quarter and stores gradually reopened at different rates in each country starting in mid-May. Today, approximately 85 percent of NIKE-owned stores are open in North America and approximately 90 percent in EMEA, with approximately 65 percent open in APLA or operating on reduced hours.
“As physical retail reappears, NIKE’s strong digital trends continue, a testament to the strength of our brand and the investments we’ve made to elevate digital consumer experiences,” said Matt Friend, executive vice president and director. , Inc. Financial Performance “Amid macroeconomic uncertainty, we will continue to operate nimbly, focused on optimizing market supply and demand, cost management, and leveraging our financial strength to drive profitable and sustainable long-term growth” . **
As we continue to reopen retail stores and increase distribution center activity, we remain focused on prioritizing the health of our teammates and consumers and have taken proactive steps to help ensure a safe environment. During the quarter, we made significant investments to provide salary continuity to employees and committed more than $ 25 million to support communities affected by COVID-19, among other COVID-19 response efforts.
