The Times also announced Wednesday that it will partner with “This American Life,” which includes the sale of its advertising.
“Journalistically, we have been huge fans of ‘Serial’ and ‘This American Life’ for years,” Sam Dolnick, assistant editor at The Times, told CNN Business. “Our audio team shares a lot of storytelling DNA, both in story sensitivity and in production levels and in-depth reporting. Their journalism is the type of journalism we are most passionate about.”
Serial Productions will continue to produce stories with its own team, Serial Productions executive editor Julie Snyder told CNN Business. Snyder said the team plans to hire more employees in the future.
“Basically, Serial Productions is similar to Serial Productions but with much more support and resources, also with all the muscle of The New York Times to help us reach more listeners and make more people know who we are,” said Snyder.
“Now, instead of doing one show at a time, we can do multiple shows in production at least and develop them, so we hope to go on to have three, four or five shows a year,” added Snyder.
The first show under the umbrella of The Times, “Nice White Parents,” will premiere on July 30. Organized by reporter Chana Joffe-Walt, the series will study how white families shape public education.
The Times has been investing more in audio storytelling, especially with its popular podcast “The Daily.”
“‘The Daily’ has shown us that we can reach audio people and take them to our consumer subscription business, serving as an entry point to Times journalism,” Stephanie Preiss, vice president of audio and television for the Times, told CNN Business Times. “They are the same curious and intelligent people that The Times has always been, only in new moments in their day and many people who have never had a relationship with The Times before.”
The Times did not disclose the terms of the deal.
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