The Hawks unveiled three new uniforms Tuesday in the franchise’s classic red and yellow colors that combine its history with a modern look.
Their new uniforms include the colors torch red, legacy yellow, and infinity black, which reference the team’s history in Atlanta. Some of the franchise’s biggest legends, such as Lou Hudson, Pete Maravich, and Dominique Wilkins, have sported these colors in the years since the team moved to Georgia in 1968.
The retro color scheme can be seen in the Hawks’ three distinctive uniform styles: the Association, Icon and Statement editions.
“Now more than ever, it’s important for Atlantans to come together. We know that sports have the power to unify, and for years, true Hawks fans have shared their passion for our classic color combinations … We’ve found a sweet spot of classic and modern for the future of the franchise. This new look will stand the test of time and exemplifies our brand mantra, always true to Atlanta, “said Melissa Proctor, Atlanta Hawks and director of marketing for State Farm Arena .
With the new designs, Atlanta is retiring the “volt green” look that hasn’t been too popular since its 2015 debut. In addition to the new uniforms, the franchise also released new primary and secondary logos and new words “Atlanta Hawks.” . The team will begin wearing their new uniforms at the start of the 2020-21 season.
The NBA also announced Tuesday that the Jumpman logo will appear on 30 NBA statement uniforms next season.
.
