One ad shows a category of black people, one ad says, “When everything seems vague, we know that someone somewhere is full of hope and strength and wants to take action,” an ad shows a series of black people. “Walking the walk and rolling their sleeves to get back to normal sooner.”
“Volunteer to find the Covid-19 vaccine. Help end the uncertainty,” says Voice Is-Over.
In another ad, the couple shows coolness in Spanish on a video of their newborn grandson.
The couple’s daughter keeps an eye on the camera.
“I wonder when they’re going to meet him,” he says in Spanish.
Vaccine trials in the United States – three ongoing – require more minorities to sign up. D ads. Larry Corey, who runs the group that ran the ad, said he knows the ads won’t increase enrollment soon, but he hopes they will help.
“Not everyone thinks about what role they can play in ending this epidemic,” said Corey, who heads the Covid-19 Prevention Network. “The point of any ad is to disclose options, to disclose preferences.”
The ads were developed by the Covid-19 Prevention Network, based at the Fred Hutchinson Cancer Research Center in Seattle, and two advertising agencies, Socialisima and Sam Bonds Creative. The ads are set to air on major television networks on Tuesday, as well as on the BET Network, Oprah Winfrey Network, TV One, Telemundo and Univision.
Why Clinical Trials Are In Search of Minority Volunteers
The director of the National Institute of Allergy and Infectious Diseases, Dr. Anthony Fauci has requested that about 37% of volunteers in the coronavirus vaccine clinical trial should be Latino and 27% Black.
Registration has so far fallen far short of that.
Researchers have two reasons for improving this number.
Vaccines and drugs can work differently in different ethnic and racial groups, so diversity in clinical trials is important.
In addition, for the vaccine’s clinical trials to be successful, scientists must recruit people who are more likely to be exposed to the virus. Otherwise, researchers will have to wait longer to see if the vaccine works.
Ads are not enough
Pastor Ricky Temple, who heads a large black church in Savannah, Georgia, said he found the ads “touching.”
“I think this is great. The hand gesture was a compelling invitation to participate that was inviting and personal,” he said of the ads, which included black and Latino bus drivers, teachers, nurses, students, parents and grandparents. Included.
Inspired by Don Baker, Savannah Television’s news anchor, who arrived in the U.S. in July. In becoming the first person to be admitted to a Phase 3 coronavirus clinical trial, Temple asked his church leaders how they felt about encouraging congregation members to join the trials.
The answer was a small “no.”
The temple said, “It was a response to a lack of faith based on fear and it’s my left side, it’s my right side, it’s the temple wherever I turn.”
Because of past abuses in medical trials and ongoing injustices in the healthcare system, the black community has historically been reluctant to engage in clinical trials. The Tuscan syphilis trials from 1932 to 1972 were horrendous on the subjects of black studies, and black people still face injustice and inequality in the medical system today.
Temple said President Trump adds to that distrust when he says the vaccine could be ready by election day, which experts say is too fast and scientifically unclear.
Temple said the ads will not change all of this, but they are a “good start” toward increasing confidence in medical research in the black community.
“You remove the chip, you chip away, and one day people won’t remember all the bad things that happened. Tuskey will be somewhere and we think those people are no longer with us and now.” There’s a new crew, He said.
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