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Streaming platform Netflix said it was “deeply sorry” after it came to the forefront of promoting a film using artwork featuring sadly clad middle-aged girls.
PETITION PROVIDES NETFLIX FREE FRENCH MOVIE VIEWS OF SEXUALIZING YOUNG GIRLS
“We are deeply sorry for the inescapable artwork we have used for Mignonnes / Cuties,” a Netflix FOX Business spokesman said in a statement Thursday. “It was not OK, nor was it representative of this French film that premiered in Sundance. We have now updated the images and description.”
An online petition asking Netflix to remove the French film “Cuties” has garnered more than 40,000 signatures after Netflix released a trailer for the film this week. The petition says the film “sexualizes an ELLE year old”.
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A poster for the film showing four young girls in dance positions caused backlash on social media.
“It’s so revealing that the first major Netflix original to center on young Black girls depends on explicitly sexualizing 11-year-old children,” Scottish author Claire Heuchan wrote on Twitter. “Whether it’s playing like music, a sexualized image is too often the prize for mainstream success for Black women. [and] girls. Too bad. “
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The synopsis of the film on Netflix reads: “Eleven-year-old Amy begins to rebel against the traditions of her conservative family when she is fascinated by a free-spirited dance team.”
Reed Hastings, co-founder and CEO of Netflix, provides a keynote address at the 2016 CES trade show in Las Vegas in this January 6, 2016, stock photo. (REUTERS / Steve Marcus / Files)
The original synopsis reads: “Amy, 11, is fascinated by a twerking dance team. Hoping to get involved, she begins to explore her femininity and defy her family’s traditions.”
“Cuties” is the film directorial debut of 35-year-old Maïmouna Doucouré. The film was screened at the 2020 Sundance Festival.
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