Bubba Wallace announced Friday morning on NBC’s current show that DoorDash has signed a multi-year sponsorship campaign and will be the primary sponsor on Wallace’s No. 43 for seven races this season, starting with the inaugural Cup match on Sunday at Daytona International Speedway road course (3 pm ET on NBC). He will also be a brand ambassador for DoorDash, the food delivery and takeout company.
The deal fills the remaining races that Richard Petty Motorsports was looking for a primary sponsor.
“This partnership allows us to engage the racing community through one of the most exciting and progressive athletes in the sport,” said Tony Xu, Chief Executive Officer and co-founder of DoorDash, in a statement. “We are proud to support an ambassador like Bubba with excellence on the track and off-track promises and values that are so well attuned to us.”
Said Brian Moffitt, Chief Executive Officer at Richard Petty Motorsports: “From a business perspective, the addition of DoorDash expands our resources, enabling us to build the best team and in turn grow our organization at a pace that enhances our ability to win races. . DoorDash enables companies to grow, and this partnership is a direct result of that philosophy. ”
Unlike Daytona, DoorDash will be the primary sponsor on Wallace’s car for races at Dover, Richmond, Las Vegas, Texas, Martinsville and the season finale at Phoenix.
“Over the last few weeks, we’ve been announcing a lot of new collaborations,” Wallace said on the show “Today.”
Wallace, whose contract with Richard Petty Motorsports expires after this season, did not announce what his plans for 2021 will be on the show “Today”.
This follows a series of announcements by Wallace and the team. Earlier this week it was announced that Columbia Sportswear Wallace had signed on to be brand ambassador and that would include sponsorship of his car for the Aug. 23 Cup race at Dover International Speedway. On July 14, Richard Petty Motorsports announced that Cash App had signed a multi-year deal to sponsor the No. 43 car. Cash App will be the primary sponsor on five races this season, including playoff races at Darlington Raceway, Bristol Motor Speedway and Kansas Speedway.
This week also saw sponsorship announcements for Ryan Newman and Roush Fenway Racing, along with Alex Bowman and Hendrick Motorsports.
Welcome to the team, @DoorDash! #OpenForDelivery pic.twitter.com/S0rGZg8UYq
Bubba Wallace (@BubbaWallace) August 14, 2020
