North American moviegoers are not yet running back in theaters, and global office fees are slowly returning to the COVID-19 era, as “Mulan” will also make a splash in its China release.
Christopher Nolan’s “Tenet” grossed just 6. 7.6 million from 2,910 locations in its second major weekend at US and Canadian movie theaters, according to Sunday’s studio estimates. Warner Bros. ‘s scientific thriller was seen as a major litmus test About six months after the epidemic hit theaters, whether the audience was ready to embrace the theater experience again.
While that was enough to top off the scattered domestic publications, it wasn’t enough to propel the struggling performance industry. Warner Bros. has pushed back its next big release, “Wonder Woman 1984”.
The only new opener over the weekend was Sony’s PG-13 rom-com “The Broken Hearts Gallery”, which grossed an estimated 1. 1.1 million from 2,204 locations in North America. Produced by first-time writer director Natalie Krinsky and Selena Gomez, the executive’s film is about a 20-something galleryist played by Geraldine Vishwanathan, who creates art exhibits with souvenirs from her past relationships.
The studio is optimistic about its performance and potential.
“The start-up numbers are really encouraging,” said Adrian Smith, president of Sony Pictures ’domestic distribution.
Smith noted that the U.S. The film will slow down due to more theaters being turned on
About two-thirds of the local market is open and theaters operate with limited capacity and limited show time. The two largest markets in the country, New York and Los Angeles, remain closed. Other still closed markets include North Carolina, Michigan, New Mexico and Seattle and Portland.
Other notable domestic weekend numbers include Disney’s “The New Mutants”, which added માંથી 2.1 million out of 2,704 locations in its third week, and Russell Crowe’s “Unhindered” of the Sultans, which earned an additional 1.5 1.5 million in Week Four.
“Every week a litmus test is done on how potential movies feel about going to the theater,” said Paul Dergrabedian, a senior media analyst at ComCor. “I think the audience is slowly coming back.”
But, he noted, “you cannot apply the standards of how we analyze or report office fees.”
ComScar is also not able to report the traditional “Top 10” chart due to the unusual market, which Dergarabadian has compared to the movie theater’s “relaunch” or “reboot”.
The landscape is more encouraging internationally, Where “Tenet” added more than 30 million this week, pushing its global total to 207 207 million.
But new movies are not enough on their own. In China, Walt Disney Co.’s “Mulan” had a disappointing start with only $ 23.2 million. Still, Launch Launch claims the film ranks first in the country where an estimated 91% of theaters are open but limited to 50% capacity. The studio notes that its opening is around the same level as “Cinderella” and “Maleficent: Mistress of Evil”.
Globally, “Mulane” has earned 6 6.6 million to date, although that number is not representative of total earnings. A live-action epic, which has also been embroiled in controversy over its filming, Not playing in North American theaters. Instead, it’s on the company’s Disney + service. Available for rent for 29.99. Streaming earnings were not made available.
But the pre-covidian matrix of success and failure is hard to apply, especially in the first films outside the door. And, according to Dergarabadian, it may be that way for a while.
“We are not in the traditional market and not in the traditional state of analysis,” Dergarabadian said. “It will take some time to properly shape the long-term effects of the epidemic.”
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