Ford says its Active Drive Assist system will allow hands-free driving on more than 100,000 miles of divided highway in the United States and Canada.
Ford
Ford Motor has entered into an agreement with Mobileye, an automotive technology subsidiary of Intel, to support its next generation of advanced driving and safety features across the automaker’s global product line.
The deal includes Ford using Mobileye’s “EyeQ”Camera-based detection technologies for features such as frontal collision warning and vehicle, pedestrian and bicycle detection. They will also be used for Ford’s upcoming hands-free driving system.
The financial details of the collaboration were not disclosed. The automaker will display the Mobileye name on the vehicle’s infotainment screens as part of the deal.
Ford and Mobileye have previously worked together, but this is the first time the automaker has committed to using the company’s technology throughout the lifecycle of its next-generation cars and trucks. That includes vehicles like the new Ford Bronco, the all-electric Mustang Mach-E crossover, and the next-generation F-150 pickup.
The new Bronco 2021 SUV family includes the two-door Bronco, four-door Bronco and Bronco Sport (from left to right).
Ford
Camera-based technology systems like Mobileye are central to active safety features to prevent accidents, as well as driver assistance systems like Tesla’s autopilot and General Motors’ Super Cruise.
Ford announced last month its own hands-free driving system called Active Driver Assist. The F-150 and Mustang Mach-E will be among the first vehicles to have the technology in 2021. The Bronco will use Mobileye’s systems but will not offer the hands-free driving system at launch, according to Ford.
Israel-based Mobileye, which Intel bought for $ 15.3 billion in 2017, is considered a leader in advanced driving technology. Its clients include 13 of the world’s top 15 automakers, according to the company.
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