Microsoft’s physical stores are largely dying out as the company turns even more digitally.
in a recent press release Titled “Microsoft Store Announces a New Approach to Retail,” the Titan service confirms that it will close all stores worldwide, except those in New York, New York, Redmond, Washington, Sydney, Australia, and London, England.
Interestingly, Microsoft says it won’t fire anyone. MS Store staff will continue and focus on digital sales, training, and technical support. This can also be done remotely, the company says.
“The company’s retail team members will continue to serve customers of Microsoft’s corporate facilities and remotely provide sales, training and support. Microsoft will continue to invest in its digital storefronts on Microsoft.com and on Xbox and Windows, reaching more than 1.2 billion people every month in 190 markets. “
This business move will cost Microsoft $ 450 million in pre-tax charges, which is normal in the course of closings incurred for losses.
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