Trader Joe’s now says it won’t change any of its product names and has just told the blacklist cancellation culture to push it … but it did so politely.
Last week the extreme left Los Angeles Times He reported that, due to an online petition targeting his brands as racist, Trader Joe’s had collapsed.
“While this approach to product naming may have originated in a lighthearted attempt at inclusion, we recognize that it may now have the opposite effect, one that is contrary to the welcoming and rewarding customer experience that we strive to create. days, “company spokesman Kenya friend-Daniel said.
But in a statement released this week, Trader Joe’s reverse course and defended his brands [emphasis added]:
In light of recent comments and the attention we have received about naming our products, we have a few things we would like to say to clarify our approach.
A few weeks ago, an online petition was launched asking us to “remove racist packaging from [our] products. “The following were inaccurate reports that the request led us to take action. We want to be clear: we do not agree that any of these labels is racist. We don’t make decisions based on requests.
We make decisions based on what customers buyas well as the feedback we receive from our customers and crew members. If we believe there is a need for change, we do not hesitate to take action.
[…]Recently, we have heard many customers reaffirm that these name variations look very much exactly the way they were intended, as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.
Crybully’s request was based on what inspired the Trader Joe’s brand, which was Disney’s famous Jungle Cruise trip and a book called White shadows in the southern seas.
The petitioner, a 17-year-old girl, expressed her outrage at this:
The book White shadows in the southern seas It also became a silent movie. This work demonstrates the horrible legacy of business enterprises as they exploited and enslaved the South Pacific in the late 19th and early 20th centuries. Many of these regions are still at a disadvantage today due to how merchants devastated their towns, their societies, and their natural resources. Even though the story mentions the abuses of trading companies, (although it perpetuates other racist tropes such as the common “noble savage” and “white god” narratives during this period), “Trader” remains part of the chain of supermarkets. Name. Leave the question: What in particular about this book inspired the company?
Similarly, Disneyland Jungle Cruise Ride has come under fire for misappropriating indigenous culture and perpetuating native stereotypes as primitive and savage. The tour features animatronic people identified only as “headhunters” and “natives” dressed in some type (from whose culture it is not clear) of traditional clothing, dancing and …
Yes, “and” blah, blah, blah …
In other words, the petition reads exactly like the kind of self-righteousness and virtue sign that 17-year-old girls are famous for, but now we live in a culture where we are really listening and giving in to these ignorant whiners.
Oh, and does anyone believe that the 17-year-old petitioner actually saw White shadows in the southern seas, And I need to add that the inspiration came from the book and not the movie and the movies are very different from the books.
Well, fortunately, at least for now, Trader Joe’s is not …
Unlike many other companies (Land o ‘Lakes, Aunt Jemima, Uncle Ben, Mutual of Omaha, Washington Redskins), Trader Joe’s seems to have discovered that 1) cable and Twitter news are not real life, and 2) such Once you erase cultural icons that represent minority groups it’s, you know, a bit racist.
My favorite part of Trader Joe’s ad is where the company says it will listen to its customers rather than requests.
Well there is an idea!
My other favorite part is where Trader Joe’s comes out and says “we don’t agree that any of these labels are racist.” Bravo!
We need more courage profiles, and we need merchant Joe to thrive, to be rewarded for his own courage profile.
The only way this madness stops is if people and corporations (like Goya Foods) tell these fascist blacklisters to push it and be rewarded for it, or at least not face a backlash.
