McDonald’s will add bakery items to the menu under pressure for breakfast customers


McDonald’s new cinnamon rolls, apple fritters and blueberry muffins

Source: McDonald’s

McDonald’s is adding baked goods to its standing menu for the first time in more than eight years as the fast-food giant seeks to revive its snack sales.

Oct. From the 28th, customers will be able to purchase an Apple Fritter, Blueberry Muffin or Cinnamon Roll at participating locations in the United States. McAfee bakery items will be available all day.

Throughout the coronavirus epidemic, McDonald’s snack sales have come under pressure as many customers work from home, disrupting their normal travel and snack habits. The NPD group saw an 18% drop in breakfast transactions at major restaurant chains in the week ended June 7 compared to the same period a week earlier. Meanwhile, McDonald’s U.S. More than half of the decline in sales of a single store is sold at breakfast.

The company’s lunch and dinner sales have swelled back ounce more quickly.

McDonald’s is also facing more competition in the field of crowded snacks. A few weeks before states began mandating lockdown, Wendy launched its breakfast menu nationwide, causing some customers to start new breakfast routines. Breakfast accounted for 8% of Wendy’s total U.S. sales in the second quarter of fiscal year.

In an effort to keep operations running smoothly despite the new challenges posed by the epidemic, McDonald’s has temporarily streamlined its menu, including its popular All Day Breakfast option, with franchisees complaining that they are slowing down their kitchen. Rapper Travis Scott and Reggaeton Singer J. Like the menu deals based on Balvin’s favorite order, the company is slowly running menu items and promotions.

Shares of the company, which has a market value of 3 173 billion, closed down 1% on Tuesday. The stock has risen 13% so far this year.

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