McDonald’s is teaming up with Travis Scott through a new partnership with its Cactus Jack music label.
Since September 8, McDonald’s has been adding Scott’s favorite meal from the fast-food chain – quarter pounder with cheese, bacon and lettuce, medium fries with BBQ sauce, and a sprite – on the menu for માં 6. It will be available by October 4th.
On Thursday, the first report by Business Insider, Scott and McDonald’s confirmed the deal.
RA Travis Scott (@trvisXX) September 3, 2020
In addition to announcing the meal, McDonald’s said in a press release that Scott’s label Cactus Jack McTee designs custom t-shirts for McDonald’s employees to wear during. McDonald’s said the company and Scott will explore opportunities to support charities during the month-long program.
Morgan Flatley, McDonald’s chief marketing officer, told Business Insider that the fast-food chain began thinking about joining the team with Scott more than a year ago because the company knew the rapper was a fan of the chain. Scott is in a partnership where McDonald’s is named after McDonald’s for the first time since Mike Jordan in 1992.
“Their ability to see where culture is going and where culture is going is at hand is truly unmatched,” Flatley said in an interview Friday. “Then you couple or his huge followers and his fans, social media footprint and … 3 billion trends. He just has an incredible audience.”
The partnership has sparked controversy at McDonald’s, with some franchises backtracking on deals with the rapper. The franchises felt that the deal with the rapper, who was clearly known for the songs, was parting ways with the more family-friendly sound of the chain.
Flatley told Business Insider that many other franchisees and employees are excited about the deal and that on a chain as large as McDonald’s, different opinions differ. He said the Scott partnership is key to winning over concerned customers and young customers.
According to Flatley, people under the age of 34 are “becoming more and more challenging to reach brands.”
“It’s different how they connect with the media,” Flatley said. “They look more at the recommendations of any pay generation. They rely heavily on social media. They rely heavily on their friends.”
