The makers of Fall Guys: Ultimate Knockout know that their game is a very popular, highly regarded thirst quencher for brands online, and they benefit from it. Mediatonic forces social media marketers to prove their thirst is true with cold hard cash, donated to a charity that helps gamers with accessibility management.
At the moment G2 Esports is in the lead with a donation bid of $ 203,003, in hopes of getting a pack of samurai weapons (styled like his logo) as a wearable costume in the game. (G2 postponed Ninja’s offer of $ 200,000, made a few hours ago.) Offers and designs are also included bidet maker Tushy, Minecraft server vendors Bisect Hosting, and indie fighting game Rivals of Aether.
(Mediatonic said it would not consider submitting trademarks as “offensive / inappropriate.”)
The ad hackdown started last week then Walmart (Canada) en KFC sent the Fall Guys Twitter account unsolicited photos of her business attire like a skin in the game. Yesterday, Mediatonic got the bright idea to name their bluff with the charity drive. It is noteworthy that neither KFC nor Walmart (yet johnny-come-recently G Fuel) have yet to place a bid.
(Top answer to the above: “If this happens, I hope you leaked the info to be on the market.” Walmart’s answer: “That sounds like us.”)
Mediatonic says it’s going to launch two weeks later to see just how badly the brands want to ride on their coat, and how much of that marketing paper they are willing to shell out for Special Effect. That philanthropy based in the UK helps players with a disability to obtain and configure custom peripherals. (You may have heard of Special Effect from their collaborations with Logitech and other industry leaders.)
Whoever wins, they will tap a summer card topper at the right time. Fall Guys launched August 4 on PlayStation 4, where it is also one of the free PlayStation Plus games for this month, and Windows PC. The colorful, cartoony battle generous marriage more than 1.5 million new players within the first 24 hours of its launch, and it has been a programming fan on Twitch since its beta.
