The country’s expanded craft beer industry is at risk of facing winter sales of sales with brunpubs and microbreweries, which is exacerbated by the expected shutdown of slowing the spread of the coronavirus epidemic.
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U.S. Of the more than 300 independent breweries, most – about 1,000,000 – are small producer microbreweries and brewbubs, which thrive on their premium beer sales. Beer sales at the venue have declined during the COVID-19 epidemic.
Mike Schneider, USA Today
Frank Cuhans, co-owner of Settle Down Easy Brewery Co. in Falls Church, CA.
To raise awareness about the plight of local independent beer producers, Nov. The Brewers Association, a trade group representing Brewers on the 29th, promotes Small Brewery Sunday, a slot between Small Business Saturday and Cyber Monday.
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Some breweries will have special beers on tap and for sale, specifically or in some cases to be delivered. Others will have special offers, including discounted gift cards. (Find local breweries on the Small Brewery Sunday site.)
Washington D.C. “This is a very scary time,” said Justin Cox, founder and CEO of Atlas Brew Works. We hope people go to local breweries and support them so they will survive when we get out of this thing. “
Brewers typically saw a nearly 22 percent drop in sales in the July-September quarter, according to a recent Brewers Association survey. About two-thirds of those sales were customers who drank out, indicating that even colder months lead to larger sales declines.
Second discovery: About a quarter of breweries (22%) are not confident they will still be operational this year. Bob Pease, president of the Brewers’ Association, said that because of restrictions in many regions and confusion over outdoor use in cold climates, small breweries face a “survival threat.”
“We present these words about the challenges these breweries are facing and remind customers that these businesses are part of the local economic fabrication, they hire and employ your friends and your neighbors,” Pace said. “They have been issues of local mobilization and they are mostly involved in philanthropic efforts in the community.”
Turning to curbside sales
Like many small breweries, Atlas Brew Works relies on about 70% of its revenue from taproom sales, which “dry up immediately” when the business is forced to close, Cox said.
The brewery began to increase sales within days of the shutdown required at the onset of the epidemic. Still, customers can come to the taproom, most recently, Atlas Brew Works began shipping to homes in Virginia and Pennsylvania, with plans to begin moving to Ohio soon, they say. “You’ve found many ways to make things happen with the need to survive,” Cox said.
In LeRance, Kansas, Free State Brewing Co. does not offer special beers just for delivery and especially for home-cooked meals – some just need reheating, while others have ingredients you have gathered to cook meals.
When customers come face to face, employees are welcoming but try to create an atmosphere by following the rules, says general manager Dominic Sova. “Yes, I tell people to wear masks often. If they go to the bathroom and forget to wear a mask, they feel healthy and safe. For a moment they forget everything else,” he said. “I tell the staff. I mean, you’ve done a good job. “
Two-year-old Settle Down Easy Brewing Co. at Falls Church, Virginia. The limited crowd size of has slowed growth. “One thing is that your financial performance is, obviously, stale, but it’s really mentally depressing, it’s its human capital side,” said co-owner Frank Kuhans.
In March, Liquor had to cordon off its employees, including seven bartenders. Ultimately, the epidemic loans helped secure a wage for their scalp and a bartender. But most bartenders had to find other jobs. “We are focusing more on our families to help us run the business,” he said. “All three owners stay behind the bar almost every night because staffing was so difficult.”
Kuhns began delivering beer in his Jeep Cherokee and Sharabri held several special events earlier this month, including October Octoberfest and its second anniversary celebrations.
This little wine comes Sunday
For Small Brewery Sunday, there will be bargain specialties on canned beer and gift cards in wine. “Epidemic cases have increased and there are more restrictions, so we want to increase Instagram and … of course, more promotions on delivery,” Kunhas said.
Peers of the Brewers Association says beer lovers shouldn’t consider the country’s growing abundance. Currently, more than two-thirds of Americans live within 10 miles of an alcoholic, the congregation estimates. Craft breweries have contributed. 98.9 billion to the U.S. economy, employed more than 8,080,000 workers and donated more than 80 80 million to charities, the group said.
Beyond that, brubbies and taprooms are unique places to drink, eat and gather.
Atlas K places X said, “You want to go out of these places and give shelter,” so when this is over, we don’t have a bunch of Apple pulses in every corner. “
Follow Mike Snyder on Twitter: Mike Snyder.
This article originally appeared on USA Today: Small Breweries Sunday: Love your local brewbub in an epidemic or possibly lose ibly, slows sales
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