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The companies said the tournament was not possible due to the violation of human rights and freedoms in the country.
We have been a proud partner of @IIHFHockey World Championship for 28 years. But we also respect and promote all human rights. Thus, #SKODA will withdraw from the sponsorship of the 2021 IIHF Ice Hockey World Championship if #Belorussia It is confirmed that he will co-host the event. pic.twitter.com/fC3ZMbY2cG
– ŠKODA AUTO NEWS (@skodaautonews) January 16, 2021
“We are proud to support the World Hockey Championship for the past 28 years, but we also respect human rights. Therefore Škoda does not intend to support this year’s championship if it takes place in Belarus, “wrote an official Škoda account on Twitter.
Belarusians who do not support Alexander Lukashenko’s regime were quick to express their gratitude to Škoda and Nivea. Photos spreading hygiene products in cars, as well as the Belarusian flag, are spreading on social media.
Belarusians greatly express their gratitude to Nivea and Skoda, after they decided to abandon the sponsorship deal if Belarus allowed to host the World Ice Hockey Championship. Earlier, @Tsihanouskaya asked to cancel or boycott the cup. It would be a correct message for Belarusians fighting for freedom pic.twitter.com/e2Mgk5l6xX
– Franco Viačorka (@franakviacorka) January 17, 2021
Belarus is expected to co-host the championship in May and June with Latvia, but Latvians themselves and representatives of other European Union countries are calling on the International Hockey Federation (TLRF) to revoke Minsk’s right to host the tournament. .
Although the Latvians are determined to organize the championship alone, and the Belarusian opposition with Sviatlana Cichanouskaya at the forefront calls for such a decision, the TLRF does not succumb to pressure. This week, their leader Rene Fasel arrived in Minsk, where he met to discuss the championship with Lukashenko.
The Swiss was warmly welcomed, hugged and called “dear.” This meeting was condemned by many European politicians, and Lithuania’s former Minister of National Defense and Foreign Affairs, Linas Linkevičius, wrote on Twitter that “there is no difference between sport and politics in a dictatorship.”
“The naivety of some sports bureaucrats is simply deplorable,” he added.
President of @IIHFHockey Rene Fasel is meeting Lukashenka today. They are discussing the 2021 Ice Hockey Championship in Minsk. A few kilometers from them, there are people incarcerated in inhumane conditions as political prisoners. pic.twitter.com/lctWuuAcuh
– Sviatlana Tsikhanouskaya (@Tsihanouskaya) January 11, 2021
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