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A month-long survey of the population’s preferences when choosing cars revealed that cars made in Germany are still the most popular in Lithuania. A survey of 839 people found that Audi, Volkswagen, BMW, and only one Japanese brand, Toyota, and one Swedish brand, Volvo, are in the top five.
“The results of the study actually coincide with the choices of the clients in our practice. Customers are usually interested and buy Audi, Volkswagen and BMW cars. Car brands that interest customers have been stable for many years, but when manufacturers offer new car models, they are also interested in customers, ”says Laura Pivorienė, sales manager at Mogo Finance, a company long-term car rental, lease or loan. business.
L. Pivorienė states that Volkswagen is the leader among the most frequently purchased cars, the most popular models of which are the Volkswagen Passat and the Volkswagen Touran. The Audi A6 and Audi A4 and Volvo V70 models were also named the most popular by respondents.
“In the area of rental, the situation is very similar. Number one is always a Volkswagen brand car, but customers also often want to rent Audi, BMW, Toyota cars. These trends are also reflected in the survey results, ”says L. Pivorienė.
German cars attract with quality
The popularity of German cars in Lithuania shows that when buying cars, Lithuanians try to combine quality and attractiveness of car design.
“German cars are famous for their durability and quality, so they are durable and require less investment in car repairs. Drivers also view French, Italian and Japanese cars positively, but when they decide to buy a car, Germans they continue to dominate ”, says L. Pivorienė.
The interviewee emphasizes that the most important thing for buyers is the quality, the relatively low price of the car and the maintenance costs, and they do not need to stand out from the crowd, to express a unique style in the car. Lithuanian car buyers are often interested in the topic of safety as well, especially those looking for a family with children, so it is not surprising that the safety of Swedish Volvo cars stands out for its safety.
Ecology is increasingly important
True, modern customers are not only looking for high-quality and durable cars, but also attach great importance to ecology. Conserving nature is becoming a sign of awareness, so polluting cars are losing demand and buyers are interested in new technologies that ensure less environmental damage from transportation. It is true that drivers are also encouraged to buy cleaner cars by calculating taxes.
“Old polluting diesel cars are gradually losing demand. Electric or hybrid cars are gaining popularity as green and green vehicles become important to people. In addition, they are new, modern and contemporary models that attract attention. with an attractive design, so it is expected that in the long run, drivers will like them more and more ”, says L. Pivorienė.
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