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In this way, the Vilnius city municipality will “terrorize” people every morning and night, said the spokesman for the mayor of Vilnius city, Karolis Vaitkevičius, who shared information on his Facebook account.
K. Vaitkevičius tells the tv3.lt news portal that with this initiative the municipality wants to draw the attention of unvaccinated people and call them to do so as a reminder.
“We are looking for various means to remind residents once again of the most important issue this summer: have they been vaccinated yet?” He comments.
K. Vaitkevičius points out that a plane with a sign “will terrorize” Vilnius residents for the whole week and the next: “During rush hours,” he adds.
This poster was sifted at 1 carat for every Vilnius resident. and it costs a total of 6,000 euros. This price includes poster production and 8 pm flights.
Communication experts question effectiveness
Communication experts assess this move by the Vilnius municipality to positively remind residents of the capital, but doubt its impact on residents.
“He supports the vaccination system in public discourse, attracting people’s attention, but he hardly convinces people who have not yet been vaccinated to get vaccinated. People talking, seeing, is the right tool, but convincing is not an effective tool ”, says communication expert Andrius Šuminas.
Arijus Katauskas, a public relations specialist, echoes this, saying that waiting for a poster to fly in the sky “breaks” the whole situation that it is now, some people refuse to get vaccinated, it probably won’t be. “
“But if the municipality makes that decision and continues to encourage people to get vaccinated, it will contribute to the communication made by the Ministry of Health (SAM), maybe we can expect such an action. The idea itself has the right to live, but for now it is just a reminder to go vaccinate, ”says A. Katauskas.
The experts commented on the tv3.lt news portal a little earlier about the fact that the municipalities themselves carry out vaccination advertising campaigns, because the SAM vaccination advertising campaigns are not enough.
Public relations expert Arūnas Armalis said that SAM vaccine advertising campaigns are boring and repetitive.
“There are some easier ways to communicate, which really amazes me. A “shoulder for freedom” campaign was launched, during which the audio clips, which can be rewritten every week, were not adjusted, even several, focusing on different target groups and playing with different emotions. And now doctors are saying the same things instead of creating new texts and making new ones, ”he said.
He also pointed out that there is a more playful and striking lack of communication. This is essential to attract the youngest.
A. Armalius, is surprised that the same recordings are heard in supermarkets or on television, in which doctors speak: “I am still thinking about when to bring other people, when to start hiring an actor. I think they really would have gone and talked even without any honor, “he said.
Vilnius residents will be able to get vaccinated without getting out of cars
Another convenient way to get vaccinated against COVID-19 is offered in Vilnius: starting this Saturday, V. Gerulaičio str. 1, where it has been tested for more than a year, you will be able to get vaccinated without leaving the car. Everyone is welcome on weekdays from 3pm to 8pm. and weekends from 9 a.m. to 2 p.m.
Vaccination without leaving the car is especially convenient for the elderly and people with mobility problems. The new vaccination site will also be particularly relevant for those who wake up to test weekly and wait in lines in exchange for choosing a nearby vaccination site.
It is expected that between 100 and 150 residents can get vaccinated on site during the day. Moderna and Vaxzevria (formerly the AstraZeneca vaccine) will be given during the first week.
As in other vaccination points and vaccination buses operating in Vilnius, on the new V. Gerulaičio street. In point 1, this can be done without registration, all you need is to have an identity document with you.
Residents can also come here on foot: everyone will be vaccinated. As usual, after vaccination, you will have to wait 15 minutes in your car in the designated parking area under the supervision of a specialist. Those who walk after vaccination will be able to sit in the equipped rest area.
Where will the vaccines travel?
Where the vaccines will travel On Saturday, the vaccine will continue its journey closer to homes in Vilnius. Vaccination quickly, comfortably and without registration in vaccinations will be carried out in four locations in the city: from 11 a.m. to 2 p.m. a vaccination bus will be waiting for everyone who wants to get vaccinated in the city of Šiaur, near the RIMI store (Žirmūnų str. 64); 10 a. M. At 2 p. M. – at the Hale market (Pylimo St. 58); 3pm to 8pm you will arrive in Pilaitė, near the MAXIMA store (Pilaitės ave. 31), and Žirmūnai, in the parking lot of the IKI store (Žirmūnų str. 2).
Keep track of when the vaccine will arrive near your home or workplace – here.
In Lithuania, the first dose of the vaccine was vaccinated against the coronavirus by 50.1%. population.
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