Top 10. In the ranking of the salaries of the most generous employers: impressive amounts

“The salaries paid by companies in the field of advertising were the highest of the groups analyzed here. However, if we look more closely, we will see that, in fact, the highest salaries in this area are paid to employees of the representative offices of pharmaceutical companies, says Alina Bočkienė, business analyst at Creditreform Lietuva. – They tend to record their activities as advertising, since the nature of the activity is usually not simply wholesaling or distribution of products, but the marketing of products – marketing and similar activities related to advertising. Therefore, it is these companies (Pfizer, Merck, Novartis and others) that stand out with particularly high salaries, which are well above the Lithuanian average. “

According to the analyst, the reasons for Pfizer’s salary history appear to be understandable to anyone who has heard of the first COVID-19 vaccine.

According to her, the main companies that provide regular advertising services can also boast significant salaries even in the context of this special moment: “In part, these companies are doing well due to the particularly growing demand for digital advertising and the boom in commerce. electronic. Large advertising companies rely heavily on planning the annual budgets of large clients and the corresponding share of funds allocated to advertising. “

“Compared to other countries, the state of the Lithuanian economy was one of the best last year, so consumer expectations remained good. Therefore, we can expect that the advertising sector will not respond to the late effects of the crisis this year and the companies in this sector to do well. And this will not only not stop wage growth, but also increase it, “commented A. Bočkienė.

After shock – recovered

Meanwhile, public relations and communications companies were somewhat disturbed during the quarantine, as their revenues initially fell dramatically.

“However, after the initial shock and seeing that it is possible to live with the virus, things have recovered and now these companies have enough work, so they have the necessary income for wages,” shared A. Bočkienė such conclusions.

He pointed out that a number of public relations firms are also engaged in advertising, that is, the two activities often overlap, which is why such firms are at the top of both public relations and advertising services firms.

The need for public relations has only grown

Ričardas Jarmalavičius, Chairman of the Board of Publicum, Havas’ leading partner in the Baltic countries, first assured that Publicum and Publicum FComm (Publicum Financial Communications), which ranks second, are two independent and fully autonomous companies.

Publicum, Lithuania’s leading strategic communication agency, is a French-owned company controlled by the global communications group Havas.

And here is 2008 Publicum Financial Communications, established on behalf of Publicum FComm, was the first and only specialized financial communications company in the Baltic States. The controlling stake in Publicum FComm belongs to the director of the agency, Vaidotas Vyšniauskas.
According to R. Jarmalavičius, the challenges caused to businesses by the pandemic only increased the need for strategic communication.

“In recent years, both public expectations and business conditions have changed dramatically. As a result, the need for traditional communication activities – standard messages and beautiful images of great results – has been significantly reduced, commented the most generous employer in his countryside.

– But the most important things have not changed – some entrepreneurs sought to maintain their leadership, others seized the opportunity and sought to do so. And it was to achieve these goals that professional strategic communication was crucial. “

According to him, the Publicum team is most effective when working with business leaders to develop strategic solutions to achieve business goals. Meanwhile, its implementation “from a single source” is guaranteed by the highest standards, methods and tools valid throughout the global Havas network.

“As a result, the demand for Publicum’s services only increased during the pandemic and we couldn’t even talk about downtime. On the contrary, we are constantly expanding and strengthening the team,” said the head of the public relations company and communication.

Publicum’s largest clients currently include Samsung, Tele2, Iki, Kesko Senukai, Neste, Idavang, Pieno centras, Idex, Grigeo and Tez Tour. “Innovative Pharmaceutical Industry Association, other Lithuanian and international companies.

Last year, Publicum’s turnover exceeded 3 million. euros.

Jumped into the wave at the right time

“The code of the International Classification of Activities” Internet gateway activities “hides not only well-known Internet portals, such as Delfi.lt, 15min.lt or lrt.lt, but also companies that cannot be attributed to the media.

Several media companies reported cuts in wages, at least at the beginning of the pandemic, and there are fewer and fewer paper newspapers or magazines, while e-commerce gateways flourished during the pandemic. This is perfectly reflected in the top ten, ”commented the Creditreform analyst.

According to her, it is logical that in the field of Internet portals the company Google Lithuania stands out, which belongs to a global corporation, with the highest salaries. However, it is worth noting that in Lithuania it is a small company with only 10 employees.

“MI. Trobos, the company that manages the store’s catalog. It is worth noting that this company is completely new, it was founded in the summer of last year. So this is a great example of when, taking advantage of the increase in demand and riding the wave at the right time, it is possible to surf,

The launch of the electronic shopping center was a great success

Andrius Ladauskas, head of Trobos.lt, a company that has been operating in the market for a few months and has only 13 employees, reported that this newcomer to the market is a subsidiary of Vilniaus Prekyba.

According to him, the main objective of Trobos.lt is to create a unique service, when a single delivery brings goods from very different categories with hourly precision. Trobos.lt offers its members an “all inclusive” package: e. store, collection tools, customer service center, same day delivery and return service, and general e. knowledge of the trade. At that point, the merchant can concentrate on his direct activities.

“Trobos.lt has started successfully and has already become a functioning electronic shopping center. Currently more than 20 stores sell products here and we plan to double the number of stores in the coming months. We see that the more stores that connect, the more customers we get. Many of them go back to shopping ”, commented the manager of this e-store.

A. Ladauskas informed that the products are currently delivered only within the city of Vilnius, but in the near future Trobos.lt products will be able to be ordered by buyers from all over Lithuania.

When asked why that name was chosen, the director of the electronic shopping center commented that the word farm has a certain symbolism: what is simple and cozy, what is under one roof.

There are obvious scissors between television and radio.

“The pay gap and the gap between radio and television stations are probably the largest. If the leader of the All Media Lithuania list, otherwise the TV3 Group, pays the highest average salary (around 5000 EUR), so the average salary of the radio stations at the bottom of the list is less than 800 EUR “. the Creditreform analyst commented.

He noted that among the companies that paid the highest salaries were both those that had significant deferred debts with Sodra, those included in the list of COVID-19 victims administered by the State Tax Inspection, and those that received subsidies for victims of the coronavirus.

Delfi.lt reports that this research was carried out with the help of the international international classification of activities “NACE”, so that not only companies engaged in real advertising, Internet gateways and the like entered the top.

According to this classification of activities, the personnel search company People LINK jumped in the ranking of public relations and communication, which paid its employees an average salary of 3,754 euros during the four months of this year. However, public relations occupies only a small part of the company’s activities, so it was decided not to include them in this rating.