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Up to 67 percent. Job seekers would choose a company that offers a lower salary but a good reputation than one that makes more, but the feedback on this is poor or unheard of, according to data collected by CareerBuilder.
True, specialists in this field say that organizations in Lithuania do not fully understand the formation of the employer image. Employer brand). And it does not distinguish between how the image of the employer is created and how the reputation is created.
Recruitment or communication specialists are hired to shape the image of the employer, and sometimes managers do the same. These people are dedicated to having scones, fruits, free office games rooms, photos taken from business trips, parties, etc., on a social media account. “I see the employer’s reputation as an important part of the business that has a significant impact on its growth,” says Justina Darulytė, who works as an employer reputation development consultant.
“I heard about an employer’s reputation building in 2016. At the time, I was working for an international IT company that faced competition to hire and retain the most talented employees. Create a value proposition for the employer Value proposition for the employer) that we receive from the head office of the company based in Denmark. They have had projects of this type for many years and we still have no experience. The results surprised everyone very pleasantly. I really enjoyed analyzing employee behavior, creating processes that enhance their experience. I finally decided to study at Employer Branding College and get a certificate in this field. Many of the world’s leading organizations such as Google, IKEA, Amazon, Coca-Cola, Western Union, and others. , entrusted its leaders to study at this particular university.
We started a series of articles “How to choose the best place to work”, in which we will talk with Justina Darulyte about how to build an employer’s reputation, the main mistakes employers make, and the ways that are truly effective. We will also tell you how to understand from information on social networks or during a job interview if the company you are going to work for will really be a good place to work for you.
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