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On Monday June 8, an advertisement appeared on the real estate portal Aruodas.lt, stating that 64.95 sq. M. Area m, 3 bedrooms, ground floor apartment. 83 thousand people are asked for housing in a house that was built on Žemynos street in 1987. euros
However, the announcement differentiates the proposal from the others.
“We are donating a BMW X3 car to the settlers,” the ad reads like a photo, emphasizing that the gift will be given after signing the sales contract.
Aruodas.lt/ “Urban estate” image / Apartment for sale in Vilnius, Fabijoniškės
Donate because it goes abroad
Loreta Gaižauskaitė, a real estate broker selling real estate 15 minutes He said that the apartment owners are going to live abroad. For this reason, they want to sell real estate and a car.
“Auto sales had stopped, so he offered to give it to the buyer who will buy the item. Two rabbits at once. You get an apartment and a car, “he said.
According to L. Gaižauskaitė, the apartment has been for sale since mid-May, but after a while the owners offered to offer the buyer a car.
“The owners planned to sell the car. At first we seemed to be joking, and then I say why not try. And we tried.
There were people interested, maybe people would find this adventure a bit interesting. There are no such ads on the market to donate a car to the department. It comes out as a game, but at the same time there are people who are interested and even interested in the same car, ”he explained.
Photo from personal archive / Loreta Gaižauskaitė
What is the state of the machine? According to L. Gaižauskaitė, “fine, but like all older cars, small details need to be fixed.” Currently sold separately. This is a BMW X3 SUV, for which 3.2 thousand are requested. euros
“The motor and the box work well. Visual defects are visible in the photos, the suspension needs to be adjusted and changed on the back d. P. Window lift. We have owned the car for over a year and a half, during which time we have replaced brake pads, brakes, lubricants, filters, etc. “Says the ad that sells the car.
Aruodas.lt/ “Urban estate” image / Apartment for sale in Vilnius, Fabijoniškės
Admittedly, L. Gaižauskaitė admits that this is the first case when he has to donate not the appliances, but the entire car.
“It happens, and we have done it ourselves, when we sell a new house, we add a pump or a washing machine. But the car did not flow into the department to give gifts. Such is the first time, but we will see how successful it is. There is interest so far, we will see how we will achieve it, “he said.
Original “access” to the buyer
Antanas Kišūnas, Head of the Housing Department of the real estate services company Ober-Haus 15 minutes He said there are episodic ways to promote sales in one way or another. However, it did not notice that such or similar sales promotions increased during the quarantine.
Photo for Ober-Haus / Antanas Kišūnas
According to A. Kišūnas, non-standard descriptions, unusual conditions or impressive gifts are used to increase the diffusion of the object for sale.
“The number of visits to such ads tends to be higher than that of a regular ad, so it reaches a wider audience. However, we doubt whether the buyer will actually buy a product that is not very suitable for him just for a gift. or an accessory offered. Such sales promotion techniques are most effective and are used for the assets of the cheapest economic segment. Be that as it may, life, original solutions and versatile “access” to the buyer in advertising are welcome, ” he commented.
Aruodas.lt/ “Urban estate” image / Apartment for sale in Vilnius, Fabijoniškės
The “inheritance” can become an additional cost
Inreal Runner Armin Karalius 15 minutes He explained that the car as a complement to the purchased home is not new. However, this is rare and more related to the seller’s specific need to sell the item than significant buyer value added.
“The buyer buys a house that he likes. Meanwhile, a car that is connected to a home is not necessarily to the buyer’s liking or need, “he said.
Inreal photo / Armin Karalius
A similar situation, according to A. Karalius, occurs when the apartment is sold with furniture. If the house is not old and the furniture is new, it may be an advantage for new owners.
“However, it is more frequent that such a” legacy “becomes an additional cost for the buyer, because to repair the apartment, it is necessary to remove the furniture and, if it is old, it is not worth storing or staying,” he assured.
Aruodas.lt/ “Urban estate” image / Apartment for sale in Vilnius, Fabijoniškės
One of the most interesting added values for the buyer of the purchased home, which is often presented as a discount, is the parking space. According to A. Karalius, such a proposal is always of much greater interest.
“As for discounts in this post-pandemic period in general, it can be said that the real estate market did not react to prices. Sales prices are not falling.” The limits of the negotiations taking place in the process of sales are the same as before quarantine, “he said.
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