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According to the report, more than a third (35%) of Lithuanians went to physical non-food stores in early June to buy only essential products that they could not buy online. A fifth (23%) of the population rushed to the points of sale to take advantage of promotions and special offers. 12 percent. I am still planning to go to the stores to buy the necessary products.
“The pandemic has undoubtedly led to new shopping habits and needs, including some change in consumer attitudes. Several residents have tried online shopping for the first time during a pandemic and have continued to use this commercial channel. Others started. to shop online more often.
Furthermore, the market itself has adapted to changing circumstances, with many new e-commerce technologies. stores, the variety of product groups offered online has increased. The Internet is a really efficient business for companies and a convenient marketing channel for consumers. Therefore, it is not surprising that even with the release of quarantine restrictions, part of the population continues to prefer e. shops, ”says Rūta Ežerskienė, a member of the board of Citadele Bank, responsible for retail banking services in the Baltic States.
According to the survey, the majority of those who have not yet visited physical non-food stores are among the oldest respondents, between 55 and 74 years old. 39% had not yet visited the physical points of sale. from them. Young people between the ages of 18 and 24 were the least likely to say they had not visited stores other than food after the quarantine. There were still not 20 percent of them visiting the stores. from them.
According to the Statistics Department, last year 54 percent shopped online at least once in the past 12 months. Almost 6% of the country’s population between the ages of 16 and 74. more than 2019 and a tenth more than in 2018. Last year, residents between the ages of 25 and 34 were the most active in shopping online, up 86 percent. in the last 12 months.
Most (77%) online in 2020 Lithuanian residents made up to 5 orders in three months. The majority (73%) e. retailers spent up to € 300 on online purchases in three months.
Last year, the largest proportion of goods and services purchased online were clothing, footwear and accessories (23%), cosmetics, health and beauty products (12%), medicines, food supplements and vitamins (12%). After one tenth of e. commercial orders were for transportation services and household appliances and electronics. After 8 percent. of everything e. the services and goods purchased in the stores consisted of food and beverages; garden furniture, furnishings and articles; tickets to cultural and other events.
The Baltic population study was commissioned by Citadele Bank and conducted by the Norstat research company in June this year. In each country, a thousand or more people between the ages of 18 and 74 were interviewed.
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