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G.Conte was not elected to power. After two populist parties won the election two years ago, but without a majority, this restricted lawyer, an associate professor of law, was proposed to form a government whose fragility many commentators did not even doubt.
When the virus began to spread across the country in late February, the prime minister suddenly found himself at the epicenter of a crisis that Italy had not seen since it became a republic in 1946.
In just a few short weeks, G.Conte had to make radical and unpopular decisions, inform Italians of unpleasant things, and so often that no political lion could have imagined him even in the worst of dreams.
Even after the pandemic, the appearance of Italians on the live air of television or social media became not only a disturbing anticipated moment, but also a kind of reassuring therapy. Each Prime Minister’s press conference, usually late in the afternoon after hours of meetings with experts, featured not only new decrees with increasingly stringent measures, bans and restrictions, but plenty of intense emotion.
One, sitting at the Prime Minister’s office desk, Cononte calmly and simply explained the situation and the solutions to deal with it. Without gestures typical of Italians and especially politicians, without theatrical techniques that have become the country’s politicians since Roman times. He just seems to drink and talk like he’s talking to his mother, sister, or friend.
It’s hard to say whether those late prime minister appearances on television during long afternoons of total quarantine, or his simple and at the same time soothing speech, or perhaps the tears from the lives of the virus, contained no tears, but the fact is that Cononte caused such a stir among Italians the country has yet to see.
In just a few short weeks, G.Conte had to make radical and unpopular decisions, inform Italians of unpleasant things, and so often that no political lion could have imagined him even in the worst of dreams.
Groups of fans called Le bimbe di Giuseppe Conte (Girls of Prime Minister Giuseppe Conte) began to sprout on social media. “Girls of Conte”, “Daddy of Conte”, “Countess of Conte” (the word “conte” translated from Italian means to count), “Count of Our Hearts”. These are just the most popular Prime Minister fan groups, bringing together more than half a million followers.
Even Italy’s most famous influencer Chiara Ferragni, 33, has more than 20 million Instagram. He admitted to being a member of Le bimbe di Conte and does not hide his admiration as Prime Minister. “Premier Girls” shares heart-shaped images of the Prime Minister, photos of the Prime Minister’s face adorning the body of a gladiator, Harry Potter or Michelangelo David. The temperament of Italians is also admired for the passionate statements of the Prime Minister.
“President, quarantine me and make me yours,” “it’s like Christian Gray in ’50 shades of gray ‘: as soon as he calls a press conference, my legs start to shake,” said the Italian passion for the prime minister in the social networks.
Italians love his confessions and offer to marry him even during the live broadcast of the press conference on social media.
How did the moderate and unparalleled Prime Minister become an object of Italian lust, a popular icon, a symbol of sex?
Conte girls don’t hide their feelings
“G.Conte’s dedicated groups have become a collective quarantine game on social media,” writes Italian news portal Quotidiano.net. – It seems that everyone goes crazy for this man of classic elegance, impeccable in all situations, as if he were a magician. Italian bisexuals (women who feel a powerful erotic attraction to smart, rational, and smart individuals, ed.) Seems to have discovered their icon. “
But the prime minister has captivated more than just mature or smart women. Teens also abound in the ranks. Here is the winner of the TikTok platform competition in Italy, which is very popular with young people. Bianca Vitale, an influencer with followers, broadcast live the supposedly tattooed face of Conte on her arm and her repeated phrase “andra tutto bene”.
The world’s most popular platform for novels, Wattpad, has produced a series of stories from the teenage romance genre, with traditional protagonists, pop stars and vampires, replaced by the Italian prime minister.
“This novel is the fruit of a fantasy that is not intended to offend the Prime Minister. It’s just a way to get distracted during quarantine and not go crazy, “is the beginning of many novels.
“An intriguing look, a contained smile, holes in the cheeks. All this is charming, writes the lifestyle portal Vita su Marte. Also, the virus, the quarantine, the Prime Minister’s decrees, the live broadcasts, his assurance that everything will be fine, the call to stay away today so that we can embrace tomorrow, they all came together and caused a storm of escalating Italian hormones. “
Gloria Di Blasi, editor of the portal, points out that women of all ages, from 25 to 65, are indifferent to the charm of the Prime Minister.
“G.Conte simply catapulted himself into a situation of enormous stress: managing an unknown pandemic, making decisions with long-term consequences for the entire country. This burden is not for everyone. At the same time, it complemented institutional responsibility with humanity: he acted not only as a strong politician but also as a strong and trustworthy man. And what do wives want from their husbands? He wants to be cared for in such a delicate situation exactly as G. Cononte takes care of Italy “, Valentina Colmi, editor from the travel magazine Viaggi News, analyzes the popularity of the prime minister among Italians. The journalist says that she became interested in this phenomenon after receiving messages from several friends, businessmen, active and strong women, in whom they write that if Survive all this nightmare, it is only thanks to the groups of Le bimbe di Conte.
Sociologists and anthropologists who study the sociocultural aspects of people were also interested in the phenomenon of the Italian Prime Minister.
Sociologist Francesco Alberoni says that people are attracted not so much by beauty in itself as by charm, charm, charisma. According to him, during the crisis, the Italian Prime Minister unexpectedly revealed all the qualities of a charismatic leader: understanding what people want, identifying with the audience, being able to establish emotional relationships with everyone as if they knew him personally, and firmly believe and boldly. to go to him, winning in desperate situations that, unfortunately, can also lead to catastrophic mistakes.
The well-known Italian art critic and politician Vittorio Sgarbi compared the premiere with the painting “Indifferent” by Jean Antoine Watteau, one of the most famous Rococo artists in France.
“He sees the Italian Prime Minister as a rococo sorcerer: neither Don Juan nor Casanova, but rather a tempting gallant having fun,” says the art critic.
“G. Conte’s transformation from a charismatic lawyer to a sex symbol is simply astonishing. But what is behind this success? Writes the Italian online anthropological magazine Be Unsocial. – We can imagine that this is the result of two factors In particular, fan groups on social media have made the Prime Minister more human and close. The pandemic, on the other hand, has made us more fragile and therefore more likely to see politicians than promote security and resilience. Such a troublesome, fearful and uncertain situation, conscious or not, pushes us to look for a leader, a man who calms us down, guides us hand in hand, like a father: tough but fair. it seems to embody all these aspects. “
Marketing and communication experts were also interested in the prime minister’s spell among women.
The Prime Minister’s press conferences became the only event that awaited everyone together, uniting everyone at the same time, as if a major football match did not take place during quarantine.
“Social media seekers consider sexuality to be not so much the prime minister’s appearance and dress as his elegant demeanor. As if the priorities set by the pandemic were to realize that the times of loud tones, name calling and hostile communication in politics are a thing of the past ”, writes the influential Italian marketing and communication magazine Inside Marketing.
Experts in the magazine point out that during crises, there is a growing need to hold on to an authoritarian, charismatic, powerful, and even authoritarian figure.
“It should not be overlooked that the transformation of the prime minister into a symbol of sex was brought about by quarantine: lack of more free time and cognitive activity.” “The Prime Minister’s press conferences have become the only event that awaits everyone, bringing everyone together at the same time, as if a major football match did not take place during quarantine,” adds Inside Marketing.
In the analysis of the Prime Minister phenomenon, communication experts point out that already in the first weeks of quarantine, G.Conte acquired a strong narrative role.
“The Prime Minister has become a romantic but pragmatic hero who calls a metaphorical princess locked in a tower, in this case a quarantined Italian nation, to keep his distance today and to be able to hug harder tomorrow, reminding us that if we love to Italy, keep our distance. ” These simple phrases, spoken at press conferences broadcast simultaneously on all televisions, gain strong emotional weight and become mantras, aphorisms that are easy for everyone to remember. “It’s hard to imagine that this whole communication strategy is a coincidence,” say communication experts.
Prime Minister fans made him a hero from movies and series.
While Italian admiration for the prime minister and fan groups dedicated to him have no political implications, statisticians note that G.Conte’s popularity has also increased in official rankings. Ipsos, an independent research agency that measures the popularity of politicians in the country, announces that G. Cononte is satisfied with 65 percent. Italians surveyed, and satisfaction with their government increased by 44 percent. in February at 77 percent. In May.
The Italian edition of the popular magazine on music, politics and popular culture, Rolling Stone, points out that the name of G. Conte is the two most wanted words in the Italian version of Pornhub, the world’s largest adult site, recently.
“Even political scientists know that the popularity of this most visited page in the world is worth more than a thousand points in polls,” the magazine emphasizes.
Be that as it may, the strategic communication created at the table, the aftermath of the emotional waves of the pandemic or the phenomenon of accidental birth, the Italian Prime Minister for thousands of women in the country, an anchor in the turbulent waters of the crisis.
“Sweet days for all my sugars.” “Kisses to all my stars. Sweet dreams and good decrees. “Thousands of Italians greet the Prime Minister with such supposed phrases.
“We can be separated by a door, a balcony, a street. But no one can separate our hearts”, the Italians support each other during the quarantine sentence published by the Prime Minister on Facebook.
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