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Ieva Eponon, Marketing Director for Biok’s Lab. Photo by Judita Grigelyts (V)
The cosmetics company Biok Laboratory renewed its identity after more than a decade. In the new mons logo, the leather lab has been replaced by a shorter lab, and the color range has changed as well.
According to Ieva eponons, Biok Lab’s marketing manager, the change was driven by the desire to give the company greater internationality, to emphasize the image of an innovative laboratory that nurtures the natralum.
The new identity will be shared with the packaging design and tiquette marketing agency.
photo :: 1nocrop
About 40% of our sales are export markets, so we have shortened the lab for a long time from the Lithuanian lab, where foreign partners don’t always get suspicious, says I. Eponon in a distributed report.
Biok Lab develops Ecodenta, Kilig and Margarita products.
Valerija ilnien, a ticket partner at the packaging and enclosure design agency, argues that a change of identity was necessary.
The old name and logo did not reflect the transformation into a global company. We chose a simple, thick crack for the logo. In English, odis bold requires not only rift storm, but also self-confidence, boldness, and tomorrow. In the cosmetic industry, this symbolizes the healthy development of new products through science, experience and innovation. The right color was chosen to reflect the naturalness, so the wine changed, says V. ilnien.
I. eponon is convinced that the renewal of the logo will help give visual meaning to the image of a responsible and environmentally friendly company.
Last year, the Agency for Science, Innovation and Technology Biok Lab awarded the status of innovative company, currently it is one of 6 companies in Lithuania with content status.
In recent years we have launched Ecodenta bamboo toothbrushes, the only one featuring the world famous Kilig Natural cosmetic line, the packaging of which is made from plastic collected and recycled from the ocean. It has been the responsibility of responsible and sustainable companies for many years. Since 2018 we no longer use microplastics, etc., names I. eponon in the products. We will not only have important news in the field of sustainability this year.
Mons’s name does not change and remains the same – UAB Biok laboratory.
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