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Ernestas Kaerauskas, Marketing Manager at Pigu.lt.
In its twentieth year, Amazon created one of the most famous online marketplaces in the world, allowing it to trade through its platform for smaller businesses, with orders from local merchants growing only a small percentage in total order traffic. in the first year. Last year, the Pigu.lt shopping center on the Internet will provide an opportunity for local businesses to trade on the same principle. and the number is growing rapidly. Ernestas Kaerauskas, Marketing Manager at Pigu.lt, says that excellent results are not only determined by e. a trade-friendly pandemic situation.
The success of the first year is mainly due to the fact that local vendors in Lithuania, Latvia and Estonia have so far had no alternative to operate in local markets. Savo e. stores do not want to create merchants can only trade abroad e. platforms, and there was no direct access to the Baltic population. This is probably one of the essential approaches that allowed our offered service to become so popular with merchants so quickly, says the head of online marketing at the largest supermarket.
The rapid development of some movies and the quarantine factor: pop-up physical stores have encouraged sellers to think about e-commerce. Some have chosen to open their e-shops, but the Cheap platform has become a much easier and faster way for many operators to get started. on trade. several have already chosen more than 1,200 different Baltic traders. For comparison, the largest number of physical supermarkets ranges between 200 and 300.
These results are not very inappropriate for us. Before you start acting like e. commercial platform, consulting with several global and European e-commerce market representatives who shared good practices. The most important advice for the trader is that it is easy and fast to connect to our platform and simple to work, so we have oriented the system in such a way that it does not require much effort to start with a partner. We have an example when a watch company decided to open its own physical stores after starting sales in the three Baltic countries. There was no need for lengthy consideration, if any e. the advantage of trade was obvious, paymi E. Kaerauskas.
The hardest working money will be felt soon
Another extremely important factor is that the Pigu.lt platform does not require investment. Perform e. In commerce, entrepreneurs have decided to have almost the only alternative to open their own individual. store. This requires investment: starting with the creation of e. store, subsequently attracting traffic. If you anticipate how many technological solutions they will require, it is quite simple, in the case of Danes new e. business participants do not adequately estimate how much it will cost to attract customers. According to E. Kaerauskas, this is often the case: no investments are made, but the desired return is not achieved.
By starting to work on the platform, the trader does not risk anything. All you have to do is do some work: collect the products in the system, translate their descriptions into Latvian, Estonian and Russian, and the trade begins. There is a small monthly fee to use the platform, but it is paid mainly with the turnover of the products sold. This is the principle of profit sharing: if a trader does nothing, he loses nothing, and if everyone works, everyone is successful.
According to him, the interest of the three Baltic merchants in this platform, in proportion to the population, is very similar. However, E. Kaerauskas cautions that Lithuanian merchants are a bit more active: they are moving towards a faster assortment system, translating product descriptions into other languages. At least one operating model of this type brings with it gr.
For those who decide to work with e. trading platform, the most important advice is to go with everything: gather as much variety as possible, compile product descriptions in all possible languages, try to set delivery times as short as possible. In the practice of many traders, we see that those who are serious and work very quickly are successful. There are even traders who also expand the range and develop business on our platform. This is the result of work: they do not postpone work, they do not hesitate, they immediately do everything they can, says the marketing manager of Pigu.lt.
According to him, the platform process can take anywhere from a few days to 2-3 weeks, it depends a lot on the trader: some join the range, others have automated solutions. But it is a short process: opening your own physical or electronic store in the Danish case takes more time.
E. Kaerauskas adds that those who want to try e. The trading platform, without investing n cents, now has a favorable opportunity for this: newcomers who have joined the Pigu.lt shopping center online will not have to pay a monthly fee every six months.
Poor physical mint sales are unlikely this year, so to help local entrepreneurs we offer the opportunity to run a mint sales train without any risk. We note that sales of mint products are already limited, so naturally we are attracting the most diverse media to merchants in this segment. They do not need to pay more, and the rank on our platform naturally receives high traffic, pay my rival.
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It looks empty, especially in the fashion category.
currently e. Local businesses operating on the trading platform sell various categories of products, company phone accessories, lures, children’s and household products, and food merchants also discover their customers. According to E. Kaerauskas, most of the untapped potential is found in the fashion category.
Very large clothing, footwear and accessories e. commerce category, which Pigu.lt has not worked with before, but now we pay close attention to it. When analyzing the biggest competitors in this segment in Lithuania, Latvia and Estonia, we see that these are not local, but echoes of nearby foreign countries. Have relevant languages translated e. shops adapted to the local market, but in principle the trade is neither Lithuanian, nor Latvian, nor aesthetic. Therefore, our goal is to collaborate with local companies and thus compete with much stronger foreign echoes. We see that local representatives of the fashion industry, designers, manufacturers are very willing to join us. In turn, we strongly support them through various marketing tools, not only to develop categories, but also to show the importance of local business in a global context, says the applicant.
According to E. Kaerauskas, today the fashion category on the Pigu.lt platform already has enough turnover, so the representatives of this segment, who start working on the platform, soon feel the need to develop their range more widely. The potential is also seen in the great echoes of the market, which is best known to shoppers due to a well-developed network of physical stores. For example, the Baltika Group, which operates the Monton, Baltman and Ivo Nikkolo brands, has started trading in three Baltic countries, where the Cheap Shopping Center operates online.
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