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Retailers interviewed for 15 minutes said that even though the first holiday in September is only once a year, shoppers have no trouble remembering that they won’t be getting alcohol in stores today.
Darius Ryliškis, a spokesman for the Norfa retail chain, said the stores’ alcohol departments will be closed that day. “If the buyer does not notice the barrier, he will not be able to buy drinks, he will not sell them at the box office. Complaints can sometimes be made, but tellers and other employees both know that they are who they are and that they talk to people. But these are rare cases, a long time has passed and everyone knows that alcohol is not sold that day. ” 15 minutes said the man.
Other retail chains use similar measures.
Photo by Sigismund Gedvila / 15min / Norpha
“Informational signs are displayed in shops, alcoholic beverages warehouses and at checkouts, reminding customers that the sale of alcoholic beverages is prohibited on September 1. The Lithuanian people are already aware of this procedure, so we do not receive complaints or resentments on the part of the clients ”, commented Ernesta Dapkienė, director of the Department of Communication and Image of Maxima.
The management of the retail chain IKI leaves the stores to decide how to organize the work on the first of September, but the large stores also close the alcohol department: they fill the passages with stop bars or find other solutions. Vaida Budrienė, a media representative for retail chain IKI, said shoppers are warned in advance and there are almost no rare conflicts between shoppers and employees.
Photo from personal archive / Vaida Budrienė, Iki communication manager
“Some, not secretly, are angry that drinks are not being sold. Therefore, to make it clear to everyone, information is posted that we will not sell alcohol on September 1. But everyone is used to it and there are no misunderstandings. It cannot be said that the incidents, if they occur, are precisely because of the first of September. They happen infrequently and can happen on Sundays or after 10 pm There is a proportion of customers who get angry if you don’t sell them any product. ” 15 minutes she said.
“Shopping” is a real trend
Buyers have also adapted to current insurance in fifteen years. The easiest way out: the day before September 1 to buy more alcohol.
It is true that in some retail chains this effect is less visible than in others. Here, D. Ryliškis says that buyers actually buy more, but the change is not significant compared to the day before or after the holiday.
“It just came to our notice then. There will also be no rise on September 2,” said a Norfa representative.
He also noted that as September approached, beer and soda sales at his retail chain declined, but strong ones increased. It is true that D. Ryliškis does not associate it with any occasion; Such changes, according to him, occurred due to the cooling air.
On the other hand, the “buy in advance” effect has been felt much more so far in other supermarkets in the country.
“The trends of the last years show that on August 31 the sales of alcoholic beverages are more active compared to other days. For example, yesterday, August 31, 15 percent of alcoholic beverages were purchased. more compared to the corresponding day of the previous week, that is, August 24. On this day, the demand for sparkling wine, vodka and beer had increased ”, commented E. Dapkienė.
Photo by Maxima LT / Ernesta Dapkienė
Even higher growth volumes were recorded yesterday in IKI’s fixed trading network. August 31 Compared to the previous Tuesday, beer sales increased 16% and spirits 18%. Sales of wine, including sparkling wine, were the ones that increased the most, up to 30 percent.
V.Budrienė connects this with the quarantine period: she guesses that maybe after a long period in which it was necessary to refrain from a big celebration, buyers want to celebrate a little more and more this time.
The interviewee does not believe that students returning to the big cities this year will be able to avoid bars for safety reasons and thus significantly increase alcohol sales in stores. In normal years, young people also have little influence on alcohol sales in early September.
“Students tend to go to the city rather than to the stores,” he said.
Liquor store staff have a day off.
Alcohol shops in the country choose not to work. Although they also sell other types of products: delicacies, oils, soft drinks and other products, most of the range consists of alcoholic beverages.
A representative of the chain of stores “Vyno meka” answered the phone. 15 minutes stated the company on September 1. it just gives employees a day off. Trading in other goods does not recover costs.
“Although there were other tenants in the store, we mainly worked on them, it was another working day. Now we only operate our stores, then we close them, ”he said.
123RF.com nuotr./Vynas
It is true that the interlocutor said that there is practically no “buying” effect in the specialized stores “The Mecca of Wine”: customers do not visit those stores spontaneously, since they come knowing what they want. According to the interlocutor, customers buy for a longer period or a slower consumption and are not affected by the first ban in September.
“Our customers shop over the weekend. If September 1 was Friday, then yes, maybe someone would have bought more on Thursday. Our customers don’t tend to buy spontaneously like they do at retail chains. They come in once a month. We don’t have customers who come by, they come, “said the man.
Cafe and bar association: sales are increasing, but not because of insurance
The first exemptions for the sale of alcohol in September apply to licensed collective caterers. It is true that it is very difficult to determine what part of the people who did not buy alcohol on September 1 go to bars and restaurants because more people flock to them for festive entertainment. In addition, the students return to the big cities.
“In principle, I do not feel that influence, with or without insurance, because everyone still wants to go somewhere and meet. The students congregate and the recovery is immediately visible. The restriction itself is excessive, because if the young people celebrate , they will find ways, they will not have problems “, 15 minutes said Raimundas Pranka, president of the Association of Cafes and Bars.
Photo from 123rf.com / Alus
He added that the increase in attendance at catering establishments is usually seen not only on the first day of the school year, but also during the first week, when thousands of students who return or arrive after the summer go to sit with old and new friends afterwards. of the conferences. .
“There is more activity in the first weeks, even before the introduction of this law. The first weeks are more active, then they level off and everything returns to normal ”, commented R. Pranka.
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