Selling Dream: How the Four Lono Brothers Shared and Developed a Family Business Business Dynasties: Heirs



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Everyone made their own contribution

Each of the brothers had to prove what they really were worth. For example, A.Jakutis is an e. business founder. When he started working, he realized that the product and the self-presentation had a very close connection, so it always seemed to him that the appearance or the behavior of the courier was very important.

“The purchase is expensive, they were 1000 litas each, and the boys come, they stink and smell like cheap cigarettes. What does the company look like then? We introduced a requirement that couriers have uniforms. We can deliver not only on the agreed day, at the agreed time, but also with half an hour of precision. “We are sending more than one driver, along with him and an auxiliary worker,” he said of the changes.

It is true that A.Jakutis admits that e. Getting started was not easy for a company that was fifteen years old at the time. Many employees believed they would buy office supplies online, for example, but certainly not a mattress.

“Until then, the concept of the company was that the buyer should lie down and try. He put a lot of energy and effort into getting the mattress out of the package at the store. The man comes, takes a look – a good mattress and packed. He picks it up. and it goes away. It was hard to believe that anything would work with that Internet. ” 15 minutes insured group e. trade manager.

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