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Rent a forest
We arrived at the company in the afternoon. The building is surrounded by a high fence, the inscription “Magnum” can be seen on the door, and soon only when the door is opened, we are greeted by the owner G. Didžiokas himself, who immediately leads us to sit down and talk.
At the office we arrived, as expected, all the products produced by the company are arranged on a large wall shelf, and if you look at it, you can see that the company is engaged not only in the production of juices, but also in juices. and purees for children.
Company and factory run by Gintaras Didžiokas UAB Straikas
“Our problem is that our client is growing very fast. Half a year – and starts eating from his parents’ plate “- the manager realizes half seriously and half seriously.
G. Didžiokas says that the company has been operating jointly since 2013, he himself is the founder and co-owner of the company, and today the company is owned by a total of 5 owners, two of whom are foreign.
It is true that the company started its operations seven years ago from the production of juices, but almost in parallel, as the manager recalls, then it took over the juice business, which today constitutes the bulk of the company’s operations.
“It took a lot of money to start operating as a food and industrial company. The road was long and expensive, and it was far from the top.
One thing is to buy a factory, another is to invent something to produce and the third is where to sell <..>.
We are a small factory. We employ about 35 people, during the season, there are up to 60 people. The season is when the birch sap flows. Then we have to buy all the juice from the harvest in a very short time and put it in the warehouses and then deliver it to the stores, sell it all year round. This is very difficult because time is very short ”, he begins to tell about production immediately.
G. Didžiokas clarifies that there are several ways the juice reaches his workshop during the 2-3 week season.
“We don’t have our own forest, but we collect it ourselves.
I rent the forest to the owners, about 130 hectares, we certify that forest and then we collect the juice. However, this is only a small part ”, he says, assuring that the company buys most of the product from other suppliers-suppliers, which are said to number about 10.
When asked to explain how the juice, instead of being bitter and then bottled, keeps all year round, he says that it is all due to the high temperature.
“Everything is determined by the sterilization technology, which is done with the help of high temperatures.
We heat it to high temperature, but this, from the tree to the bag in which it is later stored, must be done in 24 hours. If you don’t, the taste of fermentation appears, “says G. Didžiokas.
Exports to Japan, Thailand, Korea
The manager says that the company he owns is currently one of the largest birch sap operators in Europe.
Company and factory run by Gintaras Didžiokas UAB Straikas
“We produce more than 1 million liters of juice,” he says, noting that about two-thirds of the total production is exported.
“The geography where we transport the juice is quite impressive, but it only seems so at first glance, and when you turn it all into numbers, the impression goes down.
We sell a lot of juice to Poland, but our biggest market is Germany. She is number one.
Next: France, Belgium, Netherlands, Hungary, United Kingdom.
Also Japan, Korea, Hong Kong, Thailand. We have our own distributor in Japan, ”says the Japanese, who also likes this Lithuanian birch drink.
However, G. Didžiokas argues that the situation in the market today is not stable, and here, as now for many companies, the spread of the coronavirus is a leg. Although, according to him, things are not bad in Lithuania, the mood is different when it comes to exports.
“Western Europe … Germany, France. It has stopped,” he says without saying a word.
In general, as said, there are a lot of juice counterfeiters on the world market, which tend to mislead buyers with large and provocative labels, even though the drink itself is only 2-3 percent. sules.
“That’s why we write on our products that it is 100 percent. Natural, real, unprocessed product. And the factory is simply bottled,” he says.
G. Didžiokas jokes that he had suggestions and how much to try the juice, to launch a new product, but says that alcohol is no longer in fashion nowadays.
Production premises – 2 thousand. kv. meter.
Asked if he still likes this drink, the manager does not hesitate to assure him that the juice has not really bored him yet and remembers wanting to introduce the news.
Company and factory run by Gintaras Didžiokas UAB Straikas
According to him, the company developed two new juices during quarantine to boost immunity.
“It just came to our attention then. It’s not in stores yet,” he says, pulling the unlabeled bottles out of the boxes and pouring them into cups as desired.
“I created one for Christmas. It’s juice with ginger, cranberries, honey, and bee tar, he says. “Another juice – with echinacea”.
After the conversation, we also traveled to the production facility. They – 2 thousand. square meter
G. Didžiokas shows different techniques for various juice and juice production processes.
When we visit, the staff only serves and a private juice orders.
“It’s tomato juice with chili peppers and citrus juice,” he says, giving it a flavor.
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