[ad_1]
According to the press release, as in the previous year, Karolina Meschino successfully maintained the position of leader of Instagram, Facebook was conquered by Beata’s Kitchen and Laurynas Zmejauskas-Safas became the most influential on YouTube.
Digital marketing agency SuperYou publishes the top ten most influential thought leaders in the country for the second year in a row. On this occasion, the list was drawn up after analyzing the activity of opinion formers in June-October 2020 on different social networks: Instagram, Facebook and YouTube.
“The goal of the study was to see the most complete picture of the impact of influenza. We analyzed data on visible and publicly available influencers, such as the number of followers, human engagement in the content (video views and comments) and the number of content created and delivered to the public. Additionally, we conducted two surveys: we surveyed nearly 300 marketers and more than 500 social media users, allowing us to compile truly representative lists of the most influential opinion formers, ”says Mindaugas Lataitis, Director of SuperYou agency.
The research was carried out in cooperation with the Kantar market research company, as well as the Lithuanian Marketing Association, which helped to reach marketers. The survey formula was implemented based on publicly available statistics collected by Kantar and SuperYou (50%), a survey of marketing experts (35%), and a representative survey of social media users (15%).
At the top: brave and unafraid to mock
Last year, Instagram was the channel that has surely become the most important social network for collaboration. Instagram, the most influential social network, as in 2019, was named the star of social networks Carolina Meschino, with 367 thousand. followers, second place was taken by the photographer, the dancer Naglis Bierancas with 282 thousand. followers. In third place was the presenter and author of cookery books. Beata Nicholsonfollowed by Instagram 167 thousand fans.
Photo by Beata Nicholson / Beata Kitchen
Beata Nicholson also established her position on Facebook. Here, her Beata’s Kitchen page is at the top of the list.
Bloggers who create content for moms rank second on Facebook’s influencer list Sotera Šveikauskaitė Babyblog.lt page, and thirdly, the humorous content creator famous for parodies of his mother during the first quarantine Edvinas Krupinskas.
However, witty content creators are the most influential on the YouTube platform. At the top of the most influential list was the silly content creator. Safas, the second most influential: the video blogger Paulius Mikolaitis, better known Paul from Miko on behalf of, and third place was secured by a comedian Bartuševičius blankets.
The new invasion of TikTok also helped rise
Gintarė Surgutanovienė, Business Development Manager of the digital marketing agency SuperYou, comments that this year the biggest surprise was the top ten opinion leaders on YouTube and especially Laurynas Zmejauskas-Safas, who took first place.
“Obviously, this influencer’s success has been driven by constant long-term work on content creation and collaboration with brands. It is worth mentioning that the leadership of the creators of exclusively humorous content on the YouTube platform shows that brands are becoming more and more open and are not afraid to integrate their brand communications into daring content, ”says G. Surgutanovienė.
According to her, the social network TikTok, which became popular in Lithuania during the pandemic, helped some of the influencers to reach the top of the list last year. “Developers who quickly adapted their content to this new network have been able to gain more popularity because this new and still unpredictable platform is visited by a large part of the public. So for influencers like Saf or Edvin Krupinsk, “TikTok really helped shine,” says SuperYou’s business development manager.
Those who tap into different channels are successful
G.Surgutanovienė notices another trend: cooperation with brands is more easily ensured by opinion formers who actively communicate and create content on many social networks. Influencers operating on this principle view their content as mini-campaigns that are integrated across multiple social media channels, thereby expanding their audience and making them more attractive to a variety of brands.
The ten most influential influencers in the country have been selected by the digital marketing agency SuperYou after selecting the 200 most popular opinion formers. True, one opinion maker on the dozens of Instagram and Facebook declined to be identified.
The complete TOP list of infulencers can be found HERE.
[ad_2]
