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After a very successful 2020, during which the number of active Zalando clients increased by 25%. At 38.7 million, Zalando is setting more ambitious growth plans and plans for the value of its assets sold (GMV) to exceed 30 billion. euros. In the long term, Zalando hopes to serve more than 10 percent. the pan-European fashion and style market, which is currently valued at $ 450 billion. EUR.
2020 The value of the goods sold by Zalando amounted to 10.7 billion. Eur: 30.4 percent. over a year ago. The growth was driven by a significant increase in the number of new customers and the successful implementation of the Zalando Partner Program with smaller merchants. The company’s revenue grew 23.1 percent over the same period, to $ 8 billion. euros.
Zaland’s adjusted operating profit margin (EBIT) was 5.3 percent. and amounted to 420.8 million. euros. Operating profit increased due to higher business volume and a significant decrease in the number of returns, although the decrease in this indicator is, in Zaland’s opinion, temporary.
Zalando started 2021 with flying colors, the value of goods sold by the company is expected to increase by about 50 percent in the first quarter. The value of goods sold in fiscal year 2021 is projected to increase by 27-32 percent. to 13.6-14.1 billion. euros. Currently, the company is investing in improving the service platform, so it is estimated that gross income will grow slightly less than GMV: 24-29 percent. or 9.9-10.3 billion. EUR.
Zalando expects to continue growing profitably and earn 350-425 million. Adjusted operating profit in euros. The company will not stop investing in logistics infrastructure and technology platform. it is planned to allocate 350-400 million. euros.
“We have never had a year like 2020. We have not lost sight of our long-term goal of becoming the consumer’s first choice in fashion. We intend to continue growing and investing in the near future, always looking at the long-term perspective. ”Says Robert Gentz, one of Zaland’s executives.
As the report points out, Zalando is an integral part of the digital strategy of retailers, clothing stores and fashion brands. During the last 2020 third quarter, the sales of the participants in the Partner Program accounted for almost a quarter (24%) of the revenue of the fashion items sold through Zalando. In addition, through the Connected Retail program until 2020. By the end of the year, more than 2,400 merchants had joined the Zalando platform. This year, the program continues to grow rapidly, in 2021. At the end of February, the number of online merchants reached 3,400.
The growth of the Connected Retail program shows how we can add value to retailers by combining e-commerce and physical commerce, says David Schneider, one of Zaland’s executives. – The fashion sector has faced many challenges in recent years, and we see that they have encouraged our partners to work even more closely with us. We remain true to our commitment to helping sellers transition to email. trade ‘.
We present a new sustainability strategy c. Over a year ago, Zalando has made significant strides towards becoming a sustainable fashion platform that positively impacts people and the planet. Since 2017 The company’s greenhouse gas emissions have been reduced by 64% since 2007. Currently, Zalando uses all its energy from renewable sources. 2020 the most sustainable production accounted for 16 percent. total values of goods sold, 2019 its share was around 7 percent. Zalando plans the most sustainable production share to be 25%. the value of all goods sold (previously planned 20%). In addition, the company intends to strengthen the criteria for sustainable products.
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