Naglis, who refused to contribute to the Žižė competition, which ended in a huge fiasco: such “influencers” damage the image of all opinion makers.

“If it was easy to be an opinion maker, everyone could become one and gather huge armies of followers. It really is not easy to achieve this: you need to create interesting content, attract an audience, be interesting … And is it possible to make a living from it? “Yes. I actually earn an amount with three zeros at the bottom, but due to the constantly changing associations with brands, the salary is not constant,” said N. Bierancas about the peculiarities of his work.

The opinion maker, who has more than 280,000 followers on Instagram and is better known by his followers for Naglimanto, did not hide his taste for his work because he is a “boss”, but said that not everything is always covered in roses, it reads in the press release. .

“The hardest part is when you’re not in the mood and you have to work a bit. When I don’t want to, I often don’t have to create that content, but other times there are commitments that I have to fulfill. “You don’t have to stop at all, and you have to,” N. Bierancas said.

Opinion leaders in the public sphere are often accused of uncertainty, which is why Naglimantas, who was asked about it, immediately recalled the recent scandal that shook the sky of Lithuanian social networks.

According to N. Bierancas, all opinion formers “draw” fuel from the mistakes of various people.

The famous scandal was sparked by a competition invented by Julia Žižė, in which fans received a new BMW car and a plastic hood operation as a thank you. However, N. Bierancas, who made a very negative public statement on the matter, accused J. Žižė and other well-known Lithuanian stars who had joined the competition of openly buying followers and disguising the true motives of the competition.

“I spoke publicly on this topic because I was personally invited and knew why it was being done. But when he started announcing everything, we started talking about completely different things: how we want to thank our fans, etc. And their real goal was simply to increase the number of followers and then be able to ask brands for more money for the advertising they do, ”said N. Bierancas.

“It just came to my attention then, but I thought not to interfere at all. But all night thinking about it, I couldn’t sleep until three at night. I got up in the morning and the matter is so” stopped “for me, for That’s what I decided to talk about. It’s those “influencers” who spoil the image of all opinion leaders, and I don’t want to be in a common cauldron with those people who behave in a “lewd” way, Naglimantas resented.

What N. Bieranc advises young people who want to become opinion formers, why they had to speak publicly again about their sexual orientation after receiving the Man of the Year award and how the pseudonym Naglimant came about, they will find out now Sunday at 8:45 pm. on “My Entertainment FACES” only on DELFI TV.