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As previously reported in the press release, the accounts of well-known opinion formers Julija Žižė, Natalija Bunkė, Gerda Žemaitė, Gintarė Gurevičiūtė, Ingrida Martinkėnaitė, Solveiga Mykolaitytė, Paulius Morkūnas and others
However, these days the competition is considered unusual not only because of the non-traditional prizes organized by its organizer Julija Žižė – chest and BMW, but also because of those accused of neglecting publicity, lies and dishonesty.
Bierancas accused of lying and buying followers
Opinion maker Naglis Bierancas-Naglimantas spoke out loud about the competition Wednesday on his Instagram account. He presented a series of thoughts on why, in his opinion, such an initiative is simply bad.
“In general, everything is fine with competitions. When working with brands, one of the communication tactics is usually to give something to the followers, be it an object or a service. In such competitions, the focus is on the brand , not on the influencer personally, because the brand pays for it. And an ethical influencer denotes, as belonging to, how is it? Advertising “, as usual, contests are held, said a famous man.
It is true that he did not realize this at the famous competition, although not a single sign showed that it was him.
THE VIDEO CONTAINS NON-CENSORY VOCABULARY
“So what about the competition from Žižė? The lady came up with a strategy copied from the Russians, which, incidentally, was heavily criticized for buying followers” officially “and raising their ratings, pretending to be a sincere donor. “Aunt Julia is lying when she says that she has carefully chosen the bush with which she is promoting this competition with care, because many people who have told her about the influencers have received these offers,” said N. Bierancas.
N.Bierancas also stated that he had received a request from J.Žižė regarding participation in such a shower of gifts. The woman has assured him that the other contestants – “influencers” – have to pay 500 euros to participate, but Nagli is supposed to have an exception – he will not have to pay anything.
Personal album photo album / Nagli Bierancas
“And why don’t I have to throw anything away? This is what I needed for her as an attraction with her huge army of supporters to attract as many of you as possible to the competition and feed those who threw her followers.
No muzzles. You looked at yourself f ** h * i, here is your pretended desire to sincerely donate, and indeed chebra he wants to buy followers and increase his “instagram ranking”. And since you still don’t know how to select the winners, I assume the contest is not transparent. Ethical? Enough, I don’t think so “, said the famous” influencer “.
There was a supporting comment sheet next to the video. The highest rated are from other famous people who may have received the same offers to enter the contest.
“You spoke for all of us,” wrote social network star Carolina Meschino. Inga Žuolytė, Dovilė Filmanavičiūtė, Erica Jenning, Milita Daikerytė, Iglė Bernotaitytė and Daina Bosas also wrote a supporting comment.
J.Žižė: “Take the laugh from this absurdity”
Julija Žižė herself reacted to the accusations made against her. She instagram history He announced that he had received an incredible number of messages during the night and spoke with great emotion about the situation, appealing to N.Bieranca.
“Because yes, it is enough to donate creams or other things, sell for advertising for n years, and not call it prostitution, but advertising. Reach as it’s cosmic, posts maybe around 2500 in one night, they are different, everything is fine, I accept it.
I had coffee because I want to talk to you. For those who continue or not: I also believe that tonight I will use my ascent in the Lithuanian sky as if I missed it. I will take advantage and definitely will make IG TV about our morality, analysis and instagram as well. Wait, you can comment, express yourself, give your opinion, for me it is only for your advantage.
Loreta Kondratė / Julija Žižė
<...> You know, the more I crawl, the more likely it is for those who really want to win the car. For someone who really wants breast correction after delivery, when the breast is stretched and flabby, which many of you don’t understand, what it means to live with such a complex, the chances of winning are also increased, ”said the woman. .
At that time, she began to accuse no one but the “influencers” who accused her for the same reasons: that there had been dishonesty against her followers.
“It’s enough for you to stop eating everything that’s happening here right now.” Just feed your followers and buy them for a cream, it’s time you give them something for yourself, because those people have been feeding you for n years “said the woman.
She looked at the stones directly at N.Bieranco’s kindergarten, saying that she was ungrateful to her followers: “I can’t, like the laughter of this absurdity.” <...> Of course abydnathat you saved yourself those € 500 to invest in this contest and finally reward your followers who have been feeding you for n years, that definitely abydna, and now you need to make a blank ad.
Greetings to all those speakers. And we, with our team involved here, and we donate these awards, we are grateful to those who have been following us for many years and want to give thanks in a normal way. We know what we give, not what the hell, but a normal and good car. Everyone else can keep gossiping. “
Communication expert: “This is a two-level case”
15 minutes Raminta Rimkiene, director and partner of the marketing agency Fabula Hill + Knowlton Strategies, also agreed to comment on whether the competition, which resonated on social media, was unbranded advertising from a professional point of view.
In particular, the director of the company suggested using lawyers, as it would be difficult to evaluate it from the point of view of communication only.
“It just came to our attention then. First, should the ‘influencers’ be treated as a ‘thank you campaign’ like advertising? Second, how to treat the brands involved in the campaign. Regarding the latter, I guess it is a case of “sponsorship”, where the brand does not control the content, postinimo time, etc., only provides support, thus benefiting. So it is not marked. Well, it would be interesting to know if BMW / Krasta agreed to participate in this context.
There are several types of advertising in the world of advertising: an image that creates certain associations, loyalty, the desire to identify with the brand, they are designed to build a long-term relationship with the consumer, with long-term goals.
Another type of advertising is sales, completely focused on the product and the offer. If the price is competitive, the promotion is successful, the offer is attractive, the sales departments are recording good results that vanish when they are out of stock. Only this type of advertising does not generate loyalty, it has a short-term effect, a simple market relationship “I sell, you buy”, everything seems bad for both of us at that moment. The consumer begins to expect only such benefits from this brand, a deeper relationship is not woven. I would attribute this “thank you campaign” to the latter.
It seems that the noise effect has already been brought about by this campaign, many argue whether such a campaign is legal at all, what is behind the scenes or moral awards, what values the authors of the idea promote, why the old BMW Let’s not worry like that. Consumers are not stupid, in the long run they will decide and use their most powerful currency – the “follow” button will show if it is another short-lived product, if someone has trusted it and is sincerely involved in the content being created. “commented the expert.
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