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Vita Murauskienė, the director of Magic Linen, learned of the fact that the Duchess of Sussex was wearing this dress, not from websites, but from the sudden increase in sales. “We noticed sales and we began to look for why they increased so strongly. We found it and were very happy. I can’t imagine how the foreign press found our brand. I think Meghan Markle has stylists who advise and whisper what to choose. I read about her and the Meghan effect, so as soon as I saw her in our dress, I knew what effect it would have on our business, ”said V. Murauskienė.
According to her, of course, the duchess likes new signs of sustainable style, choose a simple brandy and know its influence. “I think there is someone who chooses clothes for her, according to her preferences and attitude. It is important for her that it is a sustainable fashion, perhaps the choice was also influenced by the fact that the brand is run by a woman, ”said the designer of the dress.
Vita Murauskiene
© Personal album
As she said, this dress is for a woman who wants to feel free. “The dress has no laces, buttons, so you feel free with it, at least think about your figure. It is a summer dress, simple, but not bad, “said the creator.
It is true that this dress belongs to the collection from a couple of years ago, but Vita is not surprising that M. Markle has chosen this dress. “The clothes we create do not follow current fashion or trends. We try to create garments that are not for mass consumption, that are comfortable and sustainable today, and that will be so in a few years. These are not one-day garments”, V. Murauskien said.
With the diffusion of this dress, its sales have increased up to a couple of hundred times, which is why the company is currently working through the eyes. But the developers are happy and do not stop working.
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