LRT claims to have bought the Euroleague rights “almost twice” cheaper than the 2 million announced. EUR Business



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As Ramūnas Grumbinas, head of the sports newsroom of the national station, told LRT radio on Monday, the agreements with the Euroleague do not allow the disclosure of the exact amount, but after a public discussion, they received permission to disclose the approximate amount. .

“LRT has applied for another country, the Euroleague, and we have asked permission to disclose the amount. We have received such permission that we can disclose an approximate amount and there is certainly false gossip about those amounts in the public domain. I can say that the real price was almost twice lower than what is now speculated in the public sphere, “Gumbin said.

He stated that LRT has a written confirmation from the Euroleague that the amount offered by LRT was not the maximum.

“The Euroleague has assessed LRT’s approach to the tournament, how it will be broadcast, what distribution is planned and through how many channels,” said a radio and television representative.

After LRT announced the acquisition of the transmission rights on August 26, Vytautas Benokraitis, CEO of Delfi, announced on Facebook that this medium also participated in the purchase of the transmission rights of the Euroleague, but offered 1 million. To his knowledge, the price of one billion euros was about half that of the national broadcaster.

LRT representatives say this information is false.

Representatives of commercial broadcasters criticized the national broadcaster’s bidding decision, arguing that the state should only support the provision of services if no one provides such services without state intervention, while in this case state support reduced capacity of commercial broadcasters to compete.

The game will be broadcast live on LRT television and on the LRT.lt portal.

The first broadcast is scheduled for October 1.



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