Lithuanians spend 100 euros a year buying clothes online, only one Lithuanian among TOP5 e-shops | Business

According to the research company Euromonitor International, the market for footwear and clothing sold online in Lithuania has grown by almost a third in recent years.

The higher growth was probably not only due to the pandemic, as the area also grew earlier. Here are the 2018. The value of the goods sold amounted to 168 million. euros. The following year, it rose to 211 million. and increased further in the 2020 pandemic to € 277 million. euros.

Arno Strumila / 15min photo / Illustration of shoes

Statistically, a Lithuanian is online in 2018. He bought clothes and footwear for 59.8 euros, and in 2020, this figure amounts to 99.4 €.

Statistically, a Lithuanian is online in 2018. He bought clothes and footwear for 59.8 euros, and in 2020, this figure rises to 99.4 €.

Gabija Kubiliūtė, market analyst at Euromonitor International, warns that the Lithuanian clothing market is becoming increasingly attractive: an increasingly demanding and “user-friendly” consumer is observed, and the purchasing power of the consumer base is growing.

“There is a great need for mobile applications, where the consumer comes not only to order products, but also to get ideas for style. As a result, we see the arrival of the “About You” clothing store as particularly successful. ” 15min.lt she said.

The aforementioned “About you” arrived in Lithuania in the summer a large online clothing trading company. During the 2019-2020 fiscal year, the company’s revenue in Europe amounted to 742 million. euros.

Photo by Euromonitor International / Gabija Kubiliute

In the ranking of e-commerce projects in Lithuania prepared by the BPN Lietuva media planning agency aboutyou.lt it ranks 14th and outperforms a considerable number of well-known brands in Lithuania.