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According to the report, the 500 most popular Lithuanian products that are cheaper mainly include dairy and meat products, bread, dry food, fish and fish products, confectionery and culinary products, cosmetics and hygiene products. Part of the discounted product list also includes private labels made to order by Maxima. The basket of Lithuanian products at a reduced price was chosen by the Lithuanian producers themselves. These products will be marked with yellow labels and the “Išvien dėl Lietuvos” symbol at Maxima stores.
Buyers are estimated to save more than 1.5 million total per month. euros One third: more than 0.5 million. Maxima and two thirds contribute 1 million euros to the benefits of the campaign for customers. EUR – covered by campaign partners – 50 large Lithuanian producers.
It is observed that 15 percent. The discount is calculated from the regular prices valid for the last 3 months (February 11 – May 11, 2020). Additional stock discounts will also apply to cheaper Lithuanian products.
“The long-term partnership with Lithuanian manufacturers determines mutual understanding and enables us to set an important and beneficial goal for Lithuania during this difficult period: to jointly provide greater benefits to customers and to provide a serious basis for the growth of the Lithuanian economy” said Vilma Drulienė, Maxima Commercial Manager.
Photo by Arno Strumila / 15min / Vilma Druliene
V.Drulienė hopes that the “Unite for Lithuania” campaign encourages buyers to choose Lithuanian products and supports Lithuanian producers so that their production volumes do not decrease, which will save jobs and, as a result, the Lithuanian economy recovers more Quick.
Representatives of Lithuanian producers emphasize that they are determined to act shoulder to shoulder and continue the initiative until they feel the value of promoting Lithuanian products, preserving jobs in companies and until customers of the Lithuanian retail chain buy these products. , feeling the value created by the campaign.
Iki will sell more Lithuanian products
On Monday, the retail chain Iki announced in an announcement that it had taken an initiative to support Lithuanian food producers: by strengthening cooperation with them, the range of Lithuanian products would be further expanded and buyers could buy products from local producers with additional discounts.
According to Indrė Baltrušaitienė, Head of Communications at Iki, the decision to strengthen cooperation with Lithuanian producers was determined by the desire to support them during this extreme period and the growing demand for Lithuanian products.
Sigismund Gedvila / 15min photo / “To”
“By expanding the range of Lithuanian products, we will help local producers and offer even more products to buyers,” says I. Baltrušaitienė.
Starting this week, additional discounts will be applied to Lithuanian products in Iki stores to encourage and support local producers. These products will be marked with exclusive brands.
Currently, Lithuanian products in Iki stores represent approximately two thirds of the range of food products. The share of Lithuanian goods reaches about 70 percent. production of fresh meat and meat products, 85 percent. – dairy products, 90 percent. – bread and about 25 percent. – fruits and vegetables.
During the first months of this year, demand for Lithuanian products in Iki stores increased in almost all product categories. Comparing the results of the first quarter of this year with the same period last year, sales of meat products from local producers grew by approximately 22 percent, dairy products by 8.5 percent, fruits and vegetables in 19 percent.
More than 100 Lithuanian manufacturers currently supply the Iki retail chain.
Others review prices
According to Valdas Lopeta, Head of Corporate Affairs and Communications for Lidl Lithuania, network prices are constantly being revised and the prices of some products have already been reduced.
“We have recently reduced the prices of butter, fresh meat, meat products and eggs,” he told BNS.
According to Ieva Gindrėnė, Head of the Commercial Department at Rimi Lietuvos, negotiations with suppliers are ongoing. Norfa spokeswoman Darius Ryliškis emphasizes that prices fluctuate and are constantly reviewed.
Retail expert Justas Gavėnas says such initiatives are welcome if they help sell more Lithuanian products, but it is important that farmers do not suffer as a result.
“If more Lithuanian fruits and vegetables are bought from Lithuanian producers, it is definitely better for them, because the products are sold, there is no need to look for export markets and the like. (…) However, it is necessary to talk about conditions under which those products will be purchased. The question is whether farmers’ products are purchased at the market price or if there really is no pressure to make significant price reductions due to quantities and the like, “he told BNS.
The largest price reduction last occurred in 2015. Maxima LT then averaged 13 percent. reduced the prices of more than a thousand goods, Rimi by an average of 12 percent. – prices of 600 goods, and “Iki” promised not to increase the prices of about 300 goods a year.
Furthermore, due to the Russian embargo in 201, when Lithuania’s dairy exports fell and the country’s dairy producers, processors and traders attempted to regulate relations, the traders agreed with suppliers to lower the prices of dairy products.
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