[ad_1]
“The ongoing pandemic is adjusting the plans of a large part of Lithuanians to prepare for the winter holidays. For example, this year 53 percent. Residents of the country intend to look for gifts e. In stores, whose popularity has grown by up to 17 percent. points and caught up with supermarkets. Although we have seen stable growth in Internet commerce in recent years, the pandemic has accelerated this trend for at least 3 years, “he says Jūratė Cvilikienė, Director of the Swedbank Finance Institute.
According to the expert, the good results of the sales of “Black Friday” e. allows merchants to expect large volumes of Christmas trading. According to data from Swedbank, people spent about 8.7 million on the Internet during the last weekend of November. This is about one and a half times more funding than the last weekend in October this year.
“The proportion of the population that will look for gifts in supermarkets this year has decreased: it reaches 56 percent, which is 14 percent. Points less than last year. Small business stores will also receive fewer visitors: 16% will look for gifts in them. respondents or 10%. points less than last year. The participation of those who intend to visit markets or fairs decreased by 9%. points to 15% “, comments J. Cvilikienė about the research.
Gifts: higher amounts
According to a press release, despite the economic uncertainty felt by the pandemic, the country’s population intends to spend more money on gifts this year than last year, survey results show.
“The total amount of gifts this year should go from 99 euros to 108 euros on average. Also, fewer people report saving for gifts and greetings in advance, and this does not necessarily indicate irresponsible financial behavior. As the income of the country’s population increases, the cost of donations becomes less significant on the monthly budget line. On the other hand, postponing gift shopping at the last minute often costs them more money than planned, ”says J. Cvilikienė.
Most: 26 percent. – The population plans to spend from 101 to 200 euros on gifts this year, and 10%. he plans to donate from 201 to 300 euros. Compared to the previous year, the number of respondents who reported these responses increased by 2 and 3 percent, respectively. points.
According to the survey, the proportion of respondents who intend to donate between € 31 and € 60 is 12%, or 5%. points less than last year. Young people ages 18-25 plan to spend less on gifts. age group of respondents.
Slightly more than every second respondents (55%) indicated they did not save on gifts in advance this year. At that time, 22 percent. they indicated savings in advance and 14 percent. – that you have already taken care of the Christmas presents.
The pandemic adjusts the gift list
The survey shows that the country’s population plans to spend an average of 27.8 euros per gift this year. Compared to last year, this amount has increased by approximately 13 percent. Also, even more people emphasize the importance of practical gifts and intend to buy less symbolic gifts.
“It seems that more and more people in the country are becoming more rational, trying to find useful gifts that will delight their loved ones, and giving up the habit of ‘giving as a gift’. The proportion of those who say they try to donate practical items is 64 percent this year. and has increased 6% over last year. points. At that time, those buying token or lesser-valued gifts fell 6 percent. points – up to 25% “, notes the director of the Swedbank Financial Institute.
Among the most preferred gifts this year are a gift voucher in cash or in store (22%), a cosmetic or perfume (21%), a smart device (16%) or a book (15%), as well as a coupon for a massage or spa treatment (11%).
“Research has shown that gifts that are in one way or another associated with the risk posed by the virus are less desirable this year. The number of people wanting a coupon for a massage or spa procedure has especially decreased.” J. Cvilikienė points out.
Gifts for children – up to 51 euros
This year, children can expect more expensive gifts and older children should be more successful in this regard.
According to a survey by Swedbank, 0-3 years Parents plan to spend an average of 33 euros on a gift for a child aged 4-7 years. an average of € 47 for seniors and € 8 for seniors. age – about 51 euros.
Every fifth resident of the country plans to make their colleagues happy with gifts, and the average value of a gift to a colleague should be around 14.5 euros.
I’m not sure about the festive table
J. Cvilikienė, director of the Swedbank Finance Institute, points out that the population’s expenses for the festive table may be less this year.
“More than half of the country’s population plans to allocate up to 100 euros for the Christmas and Christmas table. Compared to last year, its share increased by 3%. points. At that time, the percentage of those who planned to allocate a festive table from 101 to 200 euros decreased by 10%. points – up to 21 percent. The proportion of the population that is undecided about the costs of the festive table has also increased significantly: this year it reaches 18% ”, says the financial expert.
According to her, due to the uncertain situation and possible movement restrictions, the population is in no rush to make a decision on spending on meals, the proportion of undecided this year is the highest in the last five years. Also, up to 76 percent. Neighbors indicate that this year’s festive table was not saved in advance.
“Given the current circumstances and the anticipated introduction of a stricter quarantine regime, there should be no rush in meal planning. It is very likely that this year the holidays will have to be hosted by a single family, without a larger gathering of friends or family, so it will be possible to limit ourselves to a smaller party table, ”says J. Cvilikienė.
According to her, according to a survey conducted by Swedbank in conjunction with the Food Bank, Lithuanian hospitality is one of the most common reasons for throwing food away later, and this year it may be even more important not to “overdo it” with the festive table.
In 2020 a representative opinion poll was conducted. In December, it surveyed 1,005 residents of the country between the ages of 18 and 75. years. The study was commissioned by the Swedbank Financial Institute and conducted by Spinter Research.
It is strictly forbidden to use the information published by DELFI on other websites, in the media or elsewhere, or to distribute our material in any way without consent, and if consent has been obtained, it is necessary to cite DELFI as the source.
[ad_2]
