Lelija long-term manager – on crises and challenges in business: while we were pressed, we drank coffee



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During the pandemic, Lelija experienced a number of difficulties. The company’s annual report submitted to the Records Center indicates that during 2020, the company’s sales revenue fell by a quarter to 4.8 million. Eur, net profit increased 15%. up to 22.7 thousand. EUR.

In addition to the reduction in production and sales during the pandemic, production costs are increasing: energy prices, wages. In order to optimize and streamline the company’s operations, in September Lelija sold about 28,000. kv. m production complex on Panerių Street in the capital. However, the manager assures that the company’s production does not stop here, Lelija will rent part of the premises and continue with its activities.

During the entire period of operation, Lelija built four factories, rebuilt the Liškiava monastery and employed thousands of people. At one point, after regaining independence, 4,600 employees worked here.

However, at present, the number of employees of the company is gradually decreasing. 2015 more than 1,000 worked here, last year 449 and now 381.

Despite the difficulties, the manager hopes to maintain the company’s production, streamline it, and increase sales.

Lelija branches still operate in Molėtai, Rokiškis, Kupiškis, Šeduva and Širvintos. In Lithuania, the company has nine stores, several cafes and rents premises.

Lelija, located on Vilnius Panerių Street, was also visited by Delphi journalists. The production facilities currently employ about 130 people. They manufacture men’s suits, hotel staff clothing, women’s suits, casual wear, casual coats, and more.

Several orders are processed at the same time in the workshop. For example, today one production line sews clothing for the army and another for women’s jackets, of which about 2,500 have been ordered.

Production volumes depend on garment patterns, but around 200 units are produced per day. Very light models can be made here, as well as around 1000 units, more complex – around 100 units.

It would seem that manual sewing is predominant in the field of sewing, but the processes here are semi-automated: sewing machines are programmed to sew a certain piece or material, and tailors allow themselves to correctly position their piece and press a button.

The Lelija clothing store, trade and rental company started its activity in Vilnius in 1947. The current director of the company, G. Zaveckienė, has worked there since 1973 and has been a director for about 20 years.

After visiting the whole world, the ex-mountaineer and athlete, the person in charge of Lelija told about her start in the company, many years of managerial experience, the work of tailors, the crises she experienced and behind the scenes of the difficult sewing business. .

– You have been working and directing Lily for many years. Did you count how much?

– I have been working at Lelia for about 50 years. I came here to work, I graduated from the Kaunas Polytechnic Institute in 1973, I was the head of the workshop and I led 610 people. Then I worked as a chief engineer for 15 years, now I am a director since my independence.



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