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When Delfi contacted Žiže, he confirmed that he had, in fact, driven a black BMW in the past. The woman also explained the reason why when campaigning for a sustainable lifestyle and ecology on social media, mentioning her values, she offers breast plastic surgery to the contestants.
– You also got unpleasant reactions from those influencers who refused to participate in this game. Suspicions arise about the transparency of the tender. How do you react to this?
– Said experts should know that Instagram is a business where millions turn instead of 100 euros. How to develop different strategies to attract new audiences: it is the professionalism of each influencer. We came up with all this competition by taking a sample of the biggest influencers in the world, houses with pools have been donated for many years, science for 20 thousand euros, Porsche cars. For Lithuanian influencers, it’s time to give. I think this is a very good start, after a few years, I guarantee that donating a car in Lithuania to Instagram or home, it will be completely normal, everyone will remember it and say: “Do you remember what happened when J. ŽIŽĖ donated a car and a breast correction surgery. ” I’m glad I broke all the stigmas, welcome to the new world of ROI, which from now on will not only be taken, but also taken seriously.
– Are the words that one of the main prizes of the contest is your used BMW correct?
– Yes, the car is used, but is there really a big difference in who it is? I bought it myself, but the most important thing is that, after all the inspections of the car, it is in excellent condition and equipment. Isn’t it the most important thing that it is a GIFT? The SUV was mine, but Vilnius Auto has been selling it for over a month. When we decided to do this contest, we chose between three cars for that amount.
– And how would you comment on this situation: influencers pay for the competition and you donate your car to the winner? This means that you will sell your car this way, you will not give it away.
– You buy a car for that amount. In this case, any of the above companies would be bought, because in theory my machine already belonged to them. I don’t put a penny in my pocket. We buy a used car and donate it to fans. Made like a pancake and no further derivations.
– From soc. In space, you advocate ecology and a sustainable lifestyle, an obstacle and another gift: chest plastic surgery, because it goes beyond the values you stir. Why did the idea for such an award arise?
– We want to present the award to a woman who has lived the rest of her life with a complex due to a flat chest or whose chest has become deformed after having children, to whom the correction would give new life and confidence in herself. We in no way encourage the award to go to women who are dissatisfied with their bodies for unsustainable or blatantly frivolous reasons. We will select the winner responsibly in consultation with plastic surgeons and beauty experts. I think we will choose the one who needs help the most and the restoration of self-confidence.
Representatives from the Perfectus Delfi clinic also commented on this award choice.
“Breast surgeries are one of the most popular in the world, even in Lithuania. Most breast augmentation or correction surgeries are performed not only out of the desire to enhance an attractive breast. On the contrary, most of these surgeries are performed to solve serious cosmetic problems. The chest is a gift of nature to women and a symbol of femininity. However, women give birth to their children, feed them, and their bodies change a lot with age. Feeling discomfort, women have a worthless life, hide their defects, suffer psychological problems.
Therefore, we agreed to give a Lithuanian woman self-confidence. And what will be the operation, the doctor will decide individually. It is important that the winner regains love for himself and is happy.
Such activities can be punished
On Wednesday, Delfi contacted Laura Aleksandravičė, head of the advertising agency Influenceriai.lt, ensuring that this type of activity goes beyond the principles of the Instagram community, and the influencers who carry it out can be sanctioned.
“These contest organizers go after an empty number, increase the number of followers, but in the long run they sacrifice indicators of reach and involvement, which are much more important in assessing the effectiveness of the opinion maker.
As Instagram advertises, such activities go against your community guidelines. Instagram prohibits artificially collecting followers, offering money or gifts in exchange for positive reviews, followers, comments. These guidelines are not just words, the core values of Instagram are authenticity and transparency. Attempting to bypass the system may provide short-term benefits, but in the long term it will impact the performance of these users. Instagram has a complex algorithm that constantly learns to recognize changing data, identifies questionnaires that disseminate such information, and, in other words, penalizes, reduces its reach and limits performance.
It is true that these people not only do not understand how the algorithm of social networks works, but also, under the guise of good actions, they mention values, undermine the trust of followers and create a negative image of opinion leaders in the society. This is a cheap, immoral and pathetic trick. Only those opinion formers who can interest, engage and retain their followers with their personality and content are worthy of the name of opinion formers ”, said L. Aleksandravičė.
The agency director said that in total, she has to work with only a few on the list of influencers who contributed to the competition. However, during this week, the company has already received a number of marks to consider whether to continue cooperation with those involved.
“These types of contests, which at any price seek false popularity and indirectly buy followers, do not meet the values of many, especially the big brands. So in the hope that these contest organizers will earn more with a larger number of followers, they are in fact running the risk of not only losing their current associations, but also of not expecting future advertising requests.
It should also be noted that all these entries must be marked as “Advertising” in accordance with the Advertising Law and the guidelines of the State Service for the Protection of Consumer Rights, therefore these opinion formers violate the law and must be of concern to regulators and gift-sharing trademarks. A negligible advertising fine threatens not only the opinion maker, but also the brand – up to 3% of annual revenue.
The opinion leaders we represent also shared that more such contests were planned. Inviting them to join is often done on their behalf without consent, indicating that they are supposedly contributing to the organization of the competition. The Civil Code of the Republic of Lithuania protects the right of a natural person to a name: a natural person can demand that other people not use or act on their behalf without permission, and if the right to a name is violated, they have the right to go to court. and to compensate for damage to property and not property caused by such illegal actions.
I would like to wish that this competition helps to choose what is worth following and who to work with to get valuable content, and what cheap tricks, ”said L. Aleksandravičė.
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