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“The outages affected consumers around the world and lasted at least 6 hours. This is one of the longest interruptions of services managed by Facebook to date. What did our clients do? They have started sending short messages in droves, the popularity of which has been surpassed in recent years by online correspondence apps such as WhatsApp, Viber or Signal, says Gintas Butėnas, CTO at Bitė Lietuva.
This has led people to remember other forms of communication: SMS and voice calls.
Facebook and other services on this social network have been inactive around 6:00 pm to 7:00 pm In Lithuanian time, it is at this time that the mobile Internet consumption curve shoots upwards. As a result of these shocks, growth was slightly slower than usual yesterday, with data consumption averaging 5% during the peak, 20-21 hours. lower than usual at the time, ”says Arūnas Strolia, Telia’s network manager.
SMS traffic on Telia’s mobile network alone increased almost twice on Monday night and reached a record year: almost 150,000 were sent per hour during peak hours. SMS messaging. However, the number of voice calls using the most advanced VoLTE technology increased slightly: it was about 15 percent. higher than usual at this time on Mondays.
Facebook has yet to provide a detailed explanation of what caused yesterday’s outage.
Long SMS history
The world’s first “Merry Christmas” SMS was sent 28 years ago by engineer Neil Papworth to a colleague who was having fun at a festive work party at the time.
Since mobile phones did not have keyboards at the time, the message was sent from the computer to the mobile phone with a weight of 2.1 kg.
Short SMS messages arrived in Lithuania just over 24 years ago. For example, the first SMS was sent on the Bitė network at the end of 1997. By 1998, the company’s customers had already sent more than 1.2 million. SMS messages, and in 2019 he sent more than 590 million. text messages.
SMS is a quick way to get a reply
Disruptions in popular social media services indicate that traditional SMS messages will remain relevant. Many online platforms often use unique security solutions, known as dual authentication (2FA), to connect to personal accounts.
SMS messages also continue to be one of the most popular means of direct marketing and information. They inform people about an upcoming doctor visit, a delivered shipment, or the latest promotions in stores.
“Studies have shown that a person responds to an SMS message in just 90 seconds, which is almost 60 times faster than an email. As a result, sending SMS messages to companies remains an effective channel of communication with customers” says G. Butėnas.
Before Facebook worked, people participated in other activities.
With Facebook not working, people did not put their phones in the country and probably instead read more news portals, connected YouTube, HBO, Netflix and other video platforms, and used other online services. As a result, overall Internet use was less affected than expected.
Together with Facebook on Monday night, the popular messaging and video calling platform Messenger of this social network stopped operating.
We remind you that on Monday around 6.30 pm. In Lithuanian times, the work of Facebook, Instagram, WhatsApp and Messenger was disrupted all over the world. These disorders lasted around 7 hours in some countries. Representatives of the social network indicated that the interruptions were caused by configuration changes.
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