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This week a draft of the bidding rules was published, for which interested parties are invited to make comments and observations. As indicated on the Central Procurement Portal, this can be done until Monday.
“These documents are delivered to the public, organizations that intend, plan to participate or want to contribute to the quality of the competition, provide comments and observations on what the organizers could improve so that the conditions of the competition are clearer for everyone,” he said. . Aistė Šuksta, Minister of Health.
According to her, the competition itself is scheduled to be announced next week, after reviewing and evaluating the comments.
“In a few days, we will review them, we will review what we can adjust, where we need to adjust, what is really unclear, we will correct and announce the tender,” explained the minister’s representative.
It is planned to allocate 1.2 million for the implementation of the new campaign. euros.
A, Shuksta said the campaign should start in September. When asked if these measures were not overdue, the Minister’s representative said they needed to be prepared to evaluate past and current campaigns.
Last week, President Gitan Nauseda said he lacked SAM’s efforts to promote vaccination.
“The project was developed for about a month and a half, because, as you know, it is currently communicating with the funds of the Public Health Promotion Fund, so we monitor its effectiveness and accessibility, we identify groups that need to be reached by another line of communication “, explained the minister.
“There will never be a delay because the campaign is constantly changing and is filled with various media and communication channels,” he added.
According to her, communication tools are currently focused on information about vaccination sites and the benefits of vaccines.
“Advertising on TV, radio, outdoor advertising. For example, we have two million print banners to register that redirect to the koronastop.lt registration form. (…) In the near future, the second part of the vaccination will be launched, an emotional communication campaign aimed at people’s emotions, ”explained A. Šuksta.
According to her, the new campaign would be considered successful if 70% vaccination was achieved. adult population of the country.
The project must be finished at the end of time.
Currently, the documents presented by SAM indicate that the main audience for the campaign is the undecided population, who in a survey commissioned by the Ministry “stated that they intended to be vaccinated because they were undecided (…) or not willing to do so. . These respondents accounted for 26 percent. of all respondents.
The Ministry emphasizes that the communication campaign should encourage the Lithuanian population to “vaccinate, revaccinate, as well as change the negative and neutral attitudes of the population about COVID-19 vaccination”.
“A communication project must include a variety of publicity, communication and public relations actions and tools, from traditional to non-traditional media, to engage the community,” state the hiring documents.
This project is scheduled to take place in the third and fourth quarters of this year. According to the ministry, the campaign implementation services must be delivered before December 3.
According to the ministry, the company seeking to participate in the competition must prepare and, if it wins, implement a communication project.
It is expected to consist of a communication strategy, which identifies the different parts of the communication project that promote vaccination, the communication calendar, the purchase plan of the media channel and the creative offer of the advertising media.
“The creative idea should extend the communicative idea of” Shoulder for Freedom “implemented so far,” says the ministry.
According to her, this means that the acquired communication project will be marked with the “Shoulder for Freedom” logo and colors, but the supplier can interpret the slogans and graphic design elements of the “Shoulder for Freedom” project at its discretion.
