During the pandemic, the Vilnius woman turned her passion into a business: she wanted everyone to be able to try

Donata Šeduikienė, who lives in the Vilnius district, says that during the pandemic, friends and acquaintances continued to receive requests for advice on where to buy yarn, how to find interesting knitting projects, and how to learn to knit.

“I have knitted since childhood, I share my work on social media, so people turn to me,” says a woman who works as a marketing and communications manager at one of the largest design companies in Europe. “We wanted more people to pick up on this hobby, so we came up with a way to simplify the process of remembering or developing this ability.”

Along with like-minded ones, he offered knitting kits – Imu ir knu craft boxes, which immediately get everything you need to achieve a specific result – knitting a sleeve or blanket for a baby: high-quality merino or alpaca wool yarn, suitable needles and a detailed description how to knit with links to video tutorials.

“From experience, we have noticed that people sometimes drop knits because they lack patience, or because of the wrong choice of needle or thread size at first. When offering kits, our goal is to make sure people get the right ones. expected results. “

The first customer is a man

Although knitting has long been considered a female occupation, and the eyes are used to seeing moms or grandmothers with needles in their hands, times are changing. Donata, a spokesperson for the blog Euroblogas.lt, says that the first game of “Imu ir mezgu” was bought by a man who decided to acquire new talent during the pandemic.

“We are eager to see the result, how you can unleash the coupling. We invite all those who have purchased the kits to share their work on social media using the #ImuIrMezgu playlist, with the aim of uniting a community where people find support, share tips and enjoy the results together, ”says D. Šeduikienė.

According to the co-author of the idea of ​​craft boxes, if before knitting was a necessity, people had to dress and the supply was limited in the market, now it becomes a conscious choice and a hobby: people like the weaving process, the result and the practical use of the created product.

It can also be a great gift idea, instead of an article, it is an invitation to try your luck and create a cozy and used knitting fabric and even, perhaps, gain a new passion for the activity, as it happens to who he tries frequently.

The health benefits of knitting

Research reveals that focus and repetitive motions during knitting help you focus on the here and now, calm yourself down, reduce stress levels, and normalize your heart rate. It encourages positivity and creative thinking, knitting is considered a good antidepressant and a beneficial activity for the brain.

Some also see weaving as a form of meditation, relaxation yoga. The emerging communities of weaving and holding hands reduce feelings of loneliness and isolation, even remotely.

“Knitting is a break for me. I hold needles in my hands every day and do at least some knitting at the same time: although I take a few minutes away from my daily work, I especially like knitting by the Curonian lagoon, watching mighty kites surrounded by waves ”, Donata Šeduikienė tells Euroblogas.lt