[ad_1]
Ernesta Dapkienė, Director of Maxima’s Image and Communication Department, says this decision will encourage customers to take advantage of the added benefits they deserve.
“We want to ensure the most profitable purchases for our customers. Customers who received a guest thank you card received certain discounts. However, in this case, they were unable to accumulate the” Thank you “money – the percentage returned to the card of the amount In addition, those who do not have their own discount card cannot receive personal offers “, E. Dapkienė is quoted in the report.
She emphasizes that anyone who wants to take advantage of the card can do so by downloading a special free application. Those who wish to purchase a thank you card should hurry to do so before December 1. During this period, the Maxima discount card will cost 1 ct. The usual price of the “Thank you” card is 1.45 euros.
“Buyers are invited to download the mobile application. Customers can use it instead of a normal card or by creating and using a virtual card. This application is free,” says E. Dapkienė.
By participating in the loyalty program, the company receives the following personal data from customers: year and age of birth, gender, place of residence, purchase data (including store, date and time of purchase, product names, quantities , total purchase price, thank you card discounts). This data is processed for 5 years.
In accordance with the rules of the program, customer data is collected for analysis and reporting necessary for the business in order to evaluate our activities and create value for both customers and businesses.
After presenting their loyalty card, customers accumulate virtual money: 1 percent. of the amount of purchases. After registering your card, this money also accumulates when you shop at the Barbora online store.
The Maxima loyalty program has been in place for 17 years and the thank you card was launched in January 2008.
[ad_2]
