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“With so many smart apps requiring our attention, it’s interesting to know which ones attract the most attention and how they become the most popular. Interestingly, the list of leaders hasn’t changed much in the past two years and we continue to see Facebook apps, Messenger , WhatsApp, TikTok there, and its success is guaranteed by the constant increase in functionality and the ability to attract the attention of users, “says Bitė Profas. Martynas Vrubliauskas, who works at the Bitė Hall in Akropolis in Vilnius, and shares a list of today’s most popular apps.
The list is based on data from research company Sensor Tower, which estimates the number of non-game app downloads in May this year, according to the press release.
At the top – TikTok
TikTok is the fastest growing social network in the world, where users share videos that cover a wide variety of categories, from dancing to their favorite songs, to comedies or viral challenges.
Over the years, the device has risen to the top of the leaders and isn’t the most popular in device stores for the first month. Up to 112 million were downloaded in May. times and has already exceeded 2 billion. Downloads This number has doubled in just over a year to $ 1 billion. the download gadget featured in February of last year. The app fans’ growth rate is also surprising: TikTok reached the same number twice as fast as Facebook at the time.
“TikTok’s rapid growth was probably due to a merger with another Musical.ly app that works on a similar principle. The latter already had a large user base at the time, so with TikTok owners acquiring this app, TikTok’s jump was particularly pronounced. It is also important that famous people have started working on the platform: artists Justin Bieber, Post Malone, Rita Ora and others. The stars of other social networks have also moved here, bringing together the armies of his followers, “says M. Wrubliauskas on the popularity of the application.
TikTok currently has more than 800 million. Active users, including flu animals, famous doctors during quarantine, well-known people from Lithuania and the world.
Zoom Quarantine’s popularity isn’t growing
Before the quarantine, virtually no one knew about the remote communication application “Zoom”, and during the quarantine it became probably the most important communication platform, according to the amount of data transferred on the “Bitė” network, it ranked 45 %. The traffic generated by this type of gadget.
Zoom has unequivocally popularized quarantine, making it one of the first options for users to continue working remotely in the face of the challenges of teleworking and training. Still, Zoom continues to grow in popularity, with Zoom being the second most popular non-gaming app for May, with nearly 95 million users installed. times, that is 43 times more than in May of the previous year, “says M. Wrubliauskas.
During the quarantine to justify its popularity, Zoom released statistics that it already reaches 300 million active users every day. Still, the company’s blog post reporting that the news had changed and the statistics were corrected to show that Zoom has 300 million conversations.
“Such a ‘small’ change is really very important. In the first case, Zoom would activate 300 million different people per day. And in the second case, when you make, for example, five calls on any given day, you will be told about it. as a newly logged in user during each of them. Such an assessment is incorrect and distorts the real picture. The head of the company later apologized for the inaccuracy, “says M. Wrubliauskas.
WhatsApp does not promise to withdraw
WhatsApp, a free messaging and chat application for smartphones, is also known in Lithuania. It is very popular around the world: the developers of the application say that already in 2019. At the end of the year, WhatsApp reached 2 billion. the threshold for active users, and this year has significantly exceeded this number.
“In terms of downloads, WhatsApp is ahead of Facebook’s giant technology devices. This confirms its rapid development: the application is now available in 180 countries and in 60 different languages. Still, one of the largest markets for WhatsApp It is still India: the application alone has more than 340 million users in this country ”, says M. Wrubliauskas.
This popularity can be explained by the fact that WhatsApp was the first application of this type, so it managed to gain market share very early due to the so-called “preference effect”. Also, users especially appreciate the fact that they use their own phone number, no need to create additional account or long registration process.
WhatsApp is constantly investing in the development of functionalities, which further increases the ranks of its fans: the application can now be accessed in a computer browser.
Facebook continues to reign
Although the Facebook app has consistently been surpassed by TikTok and WhatsApp in terms of number of downloads recently, and has been pushed to the fourth most popular position this month, Facebook remains the strongest and most popular social network in the world.
“It is not necessary to present this application, because it is without a doubt the most popular social network both in Lithuania and in the world. It is estimated that Facebook receives around 2.6 billion active users per month and reaches around 60 percent. Internet users, “says M. Wrubliauskas.
Facebook users spend on average almost an hour on this social network every day, and are more active in the afternoon, adds M. Wrubliauskas: “If you are upset because after a delicious day at the office it is difficult to get to work , know that you feel this way. The most active users in this social network are between 13:00 and 15:00, according to the Recode data for 2018. “
Although many celebrities have been migrating to other social media for some time, and experts predict the end of Facebook, celebrities here still have millions of active followers. The most viewed man here is footballer Cristiano Ronaldo, who is currently followed by 122 million. Consumers Only Samsung and Facebook pages are followed more than Ronald. According to experts, the activities of famous people on social networks contribute to the popularity of those social networks, as celebrities bring with them a swarm of followers.
“When the American television star Kylie Jenner wrote on her Twitter account that she would no longer use the Snapchat application, the social network had 1.3 billion dollars. Loss of USD. Therefore, the celebrities who are active on Facebook show that the popularity of this social network is not decreasing, “says M. Wrubliauskas.
Messenger chases Facebook
Fifth among the most popular devices in May is another Facebook product: Messenger for correspondence. The device is estimated to have 1.3 billion active users per month, and by 2021, that number will reach 2.5 billion. Gadget developers claim that Messenger sends around 20 billion messages a month.
“Of course, much of Messenger’s success is due to the fact that Facebook social media users are directed to this app to chat on their phone. Still, the company pays to keep users born: the app. it is extremely functional, works well and constantly offers new fun and useful functions, “says M. Wrubliauskas.
Interestingly, Messenger, along with WhatsApp, ushers in an era of popularity for messengers, messaging devices. According to experts, this type of gadget is already used more than social networks and, in the long run, it will become the most popular, so we will see more in the future.
Instagram has to fight for leadership
This photo and video social network has also been one of the most popular for a long time: Instagram gets 1 billion active users per month, an increase of 133 percent last year. More promotional records than in 2018. The increasing number of commercials indicates that Instagram is interesting for business developers looking for a large and active audience, which also determines the popularity of the social network. Still, Zoom has been pushing the Instagram device out of the ranking.
“There is no doubt that Instagram is one of the most popular devices in the world. But due to Zoom’s rise, which has become famous during the quarantine, it has to secure its place on the list of leaders over and over again. Here, for example, seeing the application downloads in May, Instagram is not in the top five and remains in sixth place, “says M. Wrubliauskas.
2016 At the end of the 20th century, Instagram also introduced a new functionality: Instagram Stories. These are short videos that are no longer visible to users’ followers after a day. Two years after the introduction of this feature, social media users were already producing an average of 500 million stories per day. Until then, this functionality was only associated with the social network Snapchat.
“While Snapchat is still a very popular app, it has been kicked off the leaderboards for much longer. This was due to a number of reasons: heavily criticized design changes, critical comments from influencers, and the emergence of new competitors. However, the appearance of Instagram Stories was also a very serious blow to Snapchat, bringing another wave of popularity to Instagram, “says M. Wrubliauskas.
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