Court: Eurovaistinė advertising for seniors was misleading Business



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The notification indicates that the applicant had filed a complaint with the Vilnius Regional Administrative Court requesting the annulment of the 2019 Competition Council decision. July 18 Eurovaistinė decision in 2018. in September, October and December it spread misleading advertising in national television and in 36 medical institutions. He provided information on the discounts available to the elderly in the pharmacy network after the presentation of the Senior Card and stressed that they always applied to all products, for which a fine of 8,688 euros was imposed.

According to the panel of judges, the Eurovaistinė initiative and interest-based advertising of senior discounts to the average consumer is understood to mean that senior cardholder discounts apply to all products and in all cases, and no additional conditions are established or applied. The visual advertising does not even mention that the granting of such a discount is related to the additional compulsory purchase of three complete packages of goods, each of which costs at least 1.5 euros, as well as that the discounts do not apply to other items promotional. etc.

The court concluded that the decision of the Competition Council recognizing that the advertising of the pharmacy network used by UAB Eurovaistin discounts on discounts applied to the elderly was misleading, lawful and justified.

The decision can be appealed to the Supreme Administrative Court of Lithuania within 30 days.



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