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Previously, the Government Chancellery also acquired public opinion polling services; it was clear whether the Lithuanian population felt clearly and understandably informed about the changes that the Government was implementing, the activities of the Prime Minister and the ministers. Too – is aware of the six structural reforms initiated by the government.
According to the survey, an average of 74% are aware of the reforms. surveyed.
“The last time this survey was conducted was in 2019, in the fall. According to this survey, the average knowledge of all reforms was 74 percent. of all respondents, that is, they both know and have heard of 6 structural reforms “, 15 minutes indicated by the Registry.
According to her, the public is better informed about health, pension, education and tax reforms.
Respondents are better aware of the benefits of pensions and health, as well as parallel and educational reforms.
“When evaluating the benefits of reforms, it was 55 percent last fall. Of all respondents. Respondents are more aware of the benefits of pensions and health, as well as shadow reforms and education.” said the answer.
You want to encourage exercise
And although the results of the survey are good enough, the Government Chancellery has decided to publicize the work.
“Since 2018. The structural reforms implemented in the spring are already coming to an end, the Tax and Pension reforms have been completed this year and three more will be completed next year. Therefore, the planning of the communication of the reform has the objective of which is to publicize the benefits of the reforms that they contribute to society and to encourage and encourage their use, ”explained the Foreign Ministry in its decision.
In August, the Foreign Ministry signed 11,979 thousand. 54,450 thousand euros with VAT value agreement with media traffic. A VAT value contract with Havas Media was agreed with the company and agreed in clips on six reforms initiated by the government in radio broadcasting: public transport and radio and television, respectively.
The advertising audience is the general public, especially people between the ages of 18 and 60.
Photo by Ernesta Čičiurkaitė / 15min / Public transport
In public transport, clips must be broadcast in at least five major cities in the country (Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys, Jonava), every 12 minutes every day.
On the radio: on weekdays on Lithuanian radio stations, during the morning and southern broadcast time, as well as in the evening before or after the news. On commercial television, every weekday morning, lunch, and evening.
Videos on air: four weeks
The Government Chancellery stated that different means and forms were chosen to reach the widest possible audience. You should see or hear the clips created by Visual Communication, about whose content 15 minutes wrote before.
“The video clips and audios of the country’s radio stations, television channels and public transport are broadcast from August 24 to September 20, at different times and in different media,” said the Government Chancellery.
He said that he had purchased similar services before: “In 2018 and 2019, the reforms themselves were publicized, informing the public about specific works and planned changes in the areas of education, pensions, taxes, innovation, health and reduction of the shadow economy.”
When asked if it is planning to acquire other publicity services for the reform, such as in the press or on the Internet, the Government Chancellery replied that it had already done so.
“Advertising measures are already in place: articles are being created on news portals and magazines, billboards of articles are displayed on portals and online advertising networks, posts on social networks and the Google platform,” said the office.
See an attempted abuse
Government office expenses for advertising the Lithuanian Christian Democratic factions of the National Union Representative Vilius Semeška in the Seimas linked it to the October Seimas elections and previously stated that he had addressed the Chancellor of the Government Algirdas Stončaitis, who would participate in the elections of the Seimas, the Public Procurement Office (VPN) and the Central Electoral Commission (CEC).
I am shocked by such a blatant attempt to abuse administrative resources and official positions.
“The government is not only spending billions of euros without a budget adjustment, it also intends to engage in self-promotion during the election campaign for taxpayer money. I am shocked not only by such a blatant attempt to abuse of administrative resources and the official position, but also by the cynicism of boasting about one of the most opaque state projects and with the worst performance: electronic health ”, he said about one of the promotional video scripts.
At least, the CEC did not initiate the investigation on the basis of V. Semeža’s appeal.
Sigismund Gedvila / 15 min photo / CEC meeting
“The commission informed the group in writing, according to the commission members, that the CEC had no information that the video clip indicated by the group’s representative would be created and disseminated. If a representative of a political group has knowledge of facts that may be relevant to the opening of an investigation, the commission will request them. 15 minutes said Laura Matjošaitytė, president of the CEC.
V. Semeška 15 minutes He stated that neither the VPT nor the Government Chancellery had provided him with answers on self-promotion.
However, after hearing whether the CEC would see a basis for the investigation, when broadcasting services are bought and released a month before the elections, L. Matjošaitytė indicated that the commission will consider this at Tuesday’s meeting.
By the way, the electoral program of the Lithuanian Green and Peasant Union, which formed it, revolves around the work of the Government. The document consists of a preamble, which takes pride mainly in the work done, promises continuity and three documents prepared and adopted by the Government – National Progress Plan 2021-2030, Lithuania DNA Future Economy Plan and National Action Plan for Energy and Climate 2021-2030.
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