[ad_1]
The emergence of a revolutionary business model
The Dacia brand originated in Romania in 1966 and has always been associated with Renault. The first model to be sold exclusively on the Romanian market was the Renault 8, which was sold under the name Dacia 1100. The car was assembled from parts made in France.
In 1999, the Renault Group acquired the Romanian brand with a clear plan. He tried to use Dacia’s experience to market the cheapest sedan in the markets of Eastern Europe, which had undergone an economic transformation that year.
The Renault Group has decided to achieve this objective by breaking the existing fees. For the first time in the automotive industry, an innovative approach to cost-effective design has been used in developing the new model. Its essence is the opposite of the usual design logic: cost optimization has become a key guide in all stages of car design, without, of course, compromising reliability or safety.
From start to finish, when developing the technical specification, the focus is on the final sale price. An important advantage of this strategy is the use of proven and reliable parts and technologies from the Renault Group. At all stages of the process, from design sketches to design, Dacia design teams are free to use innovative solutions to reduce costs.
2004 The Logan, delivered in 2006, delivered on its promises, with a record ratio of body size to cabin space, necessary equipment, and most importantly, a competitive price for everyone. The car market has revolutionized and has given many buyers the opportunity to purchase a new car. The price of a new car was equal to the price of other brands of used cars.
Logan was so successful that in 2005 it expanded throughout Europe. Dacia has become a symbol of the new style of the consumer car market. The Logan, the cult Dacia model, is still on the market. Since 2004, a total of 1.8 million. units of this model.
Triumphant trio
Strengthened by Logan’s success, Dacia added a Sandero model to its range in 2008, and a year later launched the Stepway Sandero SUV. The compact hatchback, with its small body but spacious interior, proved to be an incredibly versatile car. In 2018, the Sandero (and Sandero Stepway) was the best-selling car among individual customers. Since its market launch, this model has sold 2.1 million. units.
In 2010, another revolution took place: the Dacia Duster was launched. The new model, which remains one of the best sellers, has allowed customers to reach the SUV segment, where only high-end cars were offered at the time. Since 2010, a total of 1.6 million. Duster Units.
Both new models were in line with Dacia brand values. A record-setting cabin, simple and solid construction, and an unbeatable price have determined its commercial success.
All this time, the revolutionary Dacia has strived to meet the most important needs of its customers. The brand offered simple, reliable, and solid cars with no unnecessary accessories. In 2007, the Logac MCV was added to the Dacia car line, and in 2012, the Lodgy and Dokker were introduced.
The enthusiasm generated by the Dacia models has led to an active community of customers and fans. In terms of sales to individual customers, Dacia currently ranks eighth among the brands sold in the European market.
Dacia also presents a jubilee, a limited series of new Iron Blue body colors. The new series will be available in all countries where the brand is sold.
Intends to offer an affordable electric car
Soon, Dacia intends to spark another revolution by offering an affordable electric car that reflects the Renault Group’s 10 years of experience in this field. March 2020 The spring electric car featured at Spring is the first 100 percent. Electric model of this brand. At the same time, it will be the first Dacia city car with a 5-door, 4-seat body, which can drive almost 200 km.
Dacia Spring is an example of how the brand can create an environmentally friendly vehicle that is accessible to all by making bold decisions in line with its values.
[ad_2]
