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The ministry explains that the additional 3.3 million. The funds are necessary to guarantee “a clearer and broader dissemination of information on the management of the situation of the COVID-19 disease in the country, preventive and protective measures, the need and benefits of vaccination, medical care , research, treatment and access to emotional support. and other relevant issues “.
The funds were allocated on an emergency basis, from the reserve. It is noted that the funds allocated to the dissemination of information will be allocated to television, Internet portals, radio stations, outdoor advertising, specialized media in health, science, periodicals, advertising on social networks and other advertising initiatives.
“The public procurement will be announced. At the end of them, strategic, creative, planning and production work will be carried out,” says Aistė Šukšta, Advisor to the Ministry of Health in Public Relations.
Explain that the funds come from the reserve and not from the budget review, for efficiency reasons.
“In order to kick start the preparatory work, as the especially important stages of communication approached, that is, the vaccination of the general public, the decision was made to apply for funds in this way,” he says. A. Šukšta.
The funds for the representation, according to them, will be used for brochures, stickers, badges and other representative goods.
Most of the 3.3 million allocated. 1.09 million euros. Eur, television services, 469 Cerdocyon 314.6 thousand euros for representation, the budgets for periodicals, portals and radio stations continue to align.
“The financing was not budgeted and we requested funds for the COVID-19 communication. After this communication, everything appears: “Shoulder for freedom”, and vaccination, and the long-term consequences of COVID-19, and the resumption of outpatient services, and the opening of treatment, and psychological help, etc. “says. A. Šukšta.
The need for funds was calculated by estimating the quantities of services and preliminary prices for 9 months, the document explains.
In the past, SAM’s free social advertising “Shoulder for Freedom” has been criticized for its vague and inclusive message.
A. Šukšta pointed out that there is no longer a State Fund for Strengthening Public Health in Lithuania, where there are similar 3 million this year. no funds were foreseen for this year,
only 784 thousand were transferred. unused amount from the previous year. The fund will be closed following the decision of the Constitutional Court.
He recommended an extensive social advertising campaign.
Since last year, the Seimas Budget and Finance Committee (BFK) has proposed a broad social advertising campaign, which would support the media and be useful to inform the public about the fight against the pandemic. It was previously reported that the media lost around 3 million last year. the consequences of a pandemic.
The president of the commission, Mykolas Majauskas Delfi, explains that the Government has taken the recommendation into account.
“The issue of guaranteeing the dissemination of information has been raised several times by the BFK, and it was our recommendation to the Government. This is a matter of exclusive competence of the government and we can only recommend it. SAM indicated that these resources would be necessary to disseminate information on COVID-19 ”, explains M. Majauskas.
Mykolas majauskas
He added that this year SAM had delivered 837 thousand LTL to ensure the dissemination of information. However, the total need, estimated for 2021, now stands at 4,137 million euros. euros.
“I have no doubt that this is not because BFK recommended it. All responsible authorities understand the need to ensure the smooth dissemination of information to the public about the management of the pandemic, as well as precaution, testing and vaccination, ”says M. Majauskas.
It was decided to allocate funds from the reserve, probably because it was decided not to wait for the budget adjustment, evaluated M. Majauskas.
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