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Hermitage Kirdeikytė, a marketing specialist, decided to look back on the issue of exclusion of older people and look for points of contact between different generations, who began to implement the social project “Today is yesterday”. According to the author of the initiative, a unique project for joint creative activities will unite older people and lonely artists.
The separation becomes a vicious circle.
According to the researchers, the biggest challenges facing the elderly are social exclusion, the lack of self-realization.
The most common reasons why people who have lived active lives become lonely in old age are poor health, personal attitudes, and social ties.
According to the researchers, social exclusion and loneliness have the greatest impact on a person’s psychological well-being, health, and quality of life. Then a vicious circle forms from which the ancients often need help to get out.
Creativity is a way to connect generations.
According to sociologist Indrė Česnauskaitė, contact points should be sought between older and younger people. Being together, a joint activity, is like a medicine that heals and allows you to fill the resulting void.
Johanna Misey Boyer, author of the American book Creativity Matters the Arts and Aging Toolkit, says that art and creativity can significantly improve quality of life.
It is an art that allows people of different generations to communicate effectively. And here, the most important thing is not artistic skills, but the focus on communication, the opportunity to spend time together and share experiences.
“Today is yesterday”
The author of the social initiative “Today is yesterday” E. Kirdeikytė invites to seek points of contact between different generations through joint creation.
“The main objective of the project is the friendship of different generations, from which I believe that wonderful works will be born. Artists will have the opportunity to obtain inspiration and ideas from an undeservedly forgotten but still alive past, and our grandmothers will receive appreciation and recognition. They will be able realize themselves, immortalize and give meaning to their life experience, “says E. Kirdeikytė.
All Lithuanian older adults who like to embroider are invited to participate in the project. Embroidered specifically for the project, your work will go into the hands of fashion designers and turn into elegant handbags. Several artists have already joined the initiative, whose work will also be reflected in high-level embroidery.
The joint work of ancestors and artists will be featured in an exhibition that will open in Vilnius in the fall.
People will have the opportunity to purchase these works, and the funds raised will be used to address the problems of loneliness of the elderly.
According to E. Kirdeikytė, this is also a new support approach for older people, because this project does not encourage sacrifice.
“In this project, we are all creating changes that add value.” Not only to embroider grandmothers, but also for all those who need care the most, “says the author of the initiative” Today is yesterday. “
According to her, even the most delicate problems can be positively addressed.
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