The reader recorded the merchant trick: after making a “discount”, the price remained the same.

“It is not the first time that I have noticed how” Senukai “applies discounts on products, sometimes the price without discount is lower than with a discount, as in this case.

I have been looking at this electric grill for a while now. His price before the discount was 91 euros, and now he made a “discount”: he increased the initial price and made a discount. I don’t understand how nobody can control prices. I want that product, but at a real discount, ”says the Delfi reader.

He also adds that he sent photos to the Senukai administration, but received no response.

The comment was submitted by Ieva Vasiliauskienė, Marketing Manager at Kesko Senukai Digital, a company that operates Senukai, K-Rauta and 1A e-stores in the Baltic States.

“Customer satisfaction in the Senukai online store has been and is one of the highest priorities, therefore we constantly monitor the situation in the market and strive to offer customers products at the lowest possible price.

The prices of the goods and the offers applied to them change, they are not constant. In addition, the prices of the goods, promotions and other various offers published in the online store may differ from the prices of the goods, promotions and other offers applied in the shopping and service centers, “says I. Vasiliauskienė.

According to her, the grill mentioned by reader Delfi is not currently available at a discount, but she did not comment further on why the discounted product costs as much as it does without it.

This year, there were 17 reports of possible violations by Senukai.

The State Service for the Protection of Consumer Rights (SCRPA) points out that this year it did not impose economic sanctions for violations of announced promotions and discounts. During this year, SCRPA received over 50 consumer reports related to potential misleading consumers by providing price information, including 17 consumer reports regarding UAB Kesko Senukai digital or UAB Kesko senukai Lithuania related to the provision of information on the site. web, potentially misleading. advertising, product deliveries, etc.

No financial penalties were imposed on the UAB Kesko Senukai digital this year due to unfair business activities or the spread of misleading advertising. Last year, SCRPA imposed a € 4,000 fine on UAB Kesko senukai digital for potential misleading consumers.

“The mere fact that the advertising disseminated by the company is in principle correct does not justify that the company’s actions to provide information on the prices of goods to consumers are appropriate and meet the requirements. Consumers, when viewing the information provided that the products are discounted, what discount is available and how much they will save by purchasing at the alleged share price, they have no reason to doubt the information provided by the merchant and are encouraged to decide on a commercial offer to a very attractive price at a great discount, “comments SCRPA.

It is emphasized that the seller must be careful to provide consumers with correct and not misleading information about the availability of goods and the special price advantage applied to the goods.

SCRPA also notes that the Civil Code and the Consumer Protection Law stipulate that consumers must receive accurate, clear, fair and complete information. In this context, it is also necessary to provide consumers with complete information when organizing promotions and establishing their conditions, so as not to distort the consumer’s economic behavior regarding the product offered.

“ The Law of Unfair Commercial Practices for Consumers establishes that a commercial practice must be considered unfair if it does not comply with the requirements of professional diligence and distort or threatens to substantially distort the economic behavior of the average consumer in relation to the product offered, leading to to a decision that you would not otherwise have. The price of the product and the possibility of buying it at a discount is one of the most important factors that influence the consumer’s decision to buy the product, ”comments SCRPA.

SCRPA also points out that although merchants are free to set the prices of their products, consumers may not have the impression of a particular price advantage if the information is not true.

“The average consumer perceives an action as a discount applied to a product in a short period of time, which is applied from the regular price of the product. The average consumer has a reasonable expectation that they will be able to buy a product cheaper than usual during said campaign, i. and. cheaper than the normal price of the product, “says the comment.

Having noted a possible violation of the provisions of the Insurance Law against Unfair Business Practices for Consumers or the Advertising Law, SCRPA has the right to initiate an investigation on its own initiative or to conduct an investigation based on the consumer complaint received . SCRPA pays close attention to discounts applied by commercial entities, how they are applied, whether the advertised promotion provides the benefits offered to consumers, etc.

The most common violations of employers, When announcing promotions and discounts:

• Not all the conditions of the promotion are indicated (for example, the purchase receipt is not indicated to use the promotion; the discount applies to the entire group of goods, but the goods of the group to which the discount does not apply, etc. not indicated);

• the terms of the promotion are not clearly established (for example, the promotion applies only to marked products of the same type, while other products of the same type are not discounted);

• Failure to provide or misrepresent information about the promotional period (for example, consumers are deliberately deluded that the promotional period will end soon, putting pressure on their decision);

• misleading presentation of promotional products (products are placed below the prices of other products);

• the price of the product is lower than the actual price (for example, the prices in advertising publications, on the website or on the product differ from the box office price; the price without VAT is indicated, etc.);

• the products are not withdrawn from circulation after the end of the promotion;

• a simulated discount (the price of the product increases and then a “discount” corresponding to the normal price of the product is granted);

• No discounts are applied (for example, products are indicated to be discounted up to 75%, but products with the specified discount are not available at the point of sale).